Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Program Qualifications / Outcomes

Classified

1 - Knowledge

Theoretical - Conceptual

1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.

2) They have knowledge and skills about changing and evolving communication methods and technologies.

3) They combine different communication areas in a holistic and strategic way.

2 - Skills

Cognitive - Practical

1) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.

2) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.

3) They develop and implement strategies by thinking creatively and critically.

3 - Competences

Communication and Social Competence

1) They use written and verbal communication skills effectively.

2) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.

3) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Learning Competence

1) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.

2) They have management skills.

3) They use research capability effectively.

Field Specific Competence

1) They have an ethical business understanding and social responsibility.

Competence to Work Independently and Take Responsibility

1) They have capable of analytical thinking and problem solving.

2) They have teamwork skills.

Program Kazanımları Program Düzeyi

Program Outcomes	TR-NQF-HE 6 (Bachelor) Level Descriptors	TR-NQF-HE Main Field Descriptors 32 - Journalism and information

1 - Knowledge
Theoretical - Conceptual
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 2) They have knowledge and skills about changing and evolving communication methods and technologies. 3) They combine different communication areas in a holistic and strategic way.	1) Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources.	1) Ortaöğretimde kazandığı yeterliliklere dayalı olarak; alanıyla ilgili kavramları ve kavramlar arası ilişkileri açıklar. 2) Bilimsel bilginin üretimiyle ilgili süreçleri, yöntem ve teknikleri teşhis eder. 3) Alanı ile ilgili kuram, yöntem, strateji ve tekniklere ilişkin bilgiye sahiptir. 4) Kişi, grup, kitle ya da kurumların iletişim özellikleri ve yaşadığı iletişim sorunları konusunda bilgi sahibidir. 5) İletişim ortam ve araçlarını yetkin bir şekilde kullanabilme bilgisine sahiptir. 6) Alanda faaliyet gösteren kurumların yapısal, yönetsel ve teknik özelliklerini tanır. 7) İletişimin ulusal, uluslararası, toplumsal ve kültürlerarası boyutlarını tanır.
2 - Skills
Cognitive - Practical
1) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 2) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 3) They develop and implement strategies by thinking creatively and critically.	1) Use of advanced theoretical and practical knowledge within the field. 2) Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field.	1) Alanıyla ilgili bilgi kaynakları ile kuramsal ve uygulamalı bilgileri kullanır. 2) Alanıyla ilgili olay ve olgular arasındaki ilişkileri tanıma ve açıklama becerisine sahiptir. 3) Alanıyla ilgili özgün fikirleri yaratıcı bir şekilde açıklar. 4) Kişi, grup, kitle ya da kurumların iletişim özelliklerini, ihtiyaçlarını ya da farklılıklarını dikkate alarak uygun iletişim strateji, yöntem ve teknikleri geliştirir ve uygular.
3 - Competences
Communication and Social Competence
1) They use written and verbal communication skills effectively. 2) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. 3) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	1) Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field. 2) Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data. 3) Organize and implement project and activities for social environment with a sense of social responsibility. 4) Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level. 5) Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge.	1) Alanı ile ilgili konularda ilgili kişi ve kurumları bilgilendirir; düşüncelerini ve sorunlara ilişkin çözüm önerilerini yazılı ve sözlü olarak aktarır ve dili etkin biçimde kullanır. 2) Alanı ile ilgili konularda düşüncelerini ve sorunlara ilişkin çözüm önerilerini nicel ve nitel verilerle destekleyerek uzman olan ve olmayan kişilerle paylaşır. 3) Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar. 4) Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır. 5) Sanatsal, kültürel ve sosyal etkinlikleri yakından takip eder, etkin olarak katılır ve düzenler. 6) Ulusal ve uluslararası gündemde yer alan olay ve gelişmeleri izler ve yorumlar. 7) Farklı kültürlerin iletişim biçimlerini tanır ve uyum sağlar.
Learning Competence
1) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 2) They have management skills. 3) They use research capability effectively.	1) Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach. 2) Determine learning needs and direct the learning. 3) Develop positive attitude towards lifelong learning.	1) Alanında edindiği bilgi ve becerileri eleştirel bir yaklaşımla değerlendirir. 2) Öğrenme gereksinimlerini belirler ve yönlendirir. 3) Birey ve ekip üyesi olarak mesleki gelişimine yönelik etkinlikleri planlar ve yönetir. 4) Bilgiye ulaşma yollarını bilme, alanıyla ilgili yeni yöntem ve teknolojileri takip eder ve kullanır. 5) Yaşam boyu öğrenmeye ilişkin olumlu tutum ve davranış geliştirir.
Field Specific Competence
1) They have an ethical business understanding and social responsibility.	1) Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. 2) Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.	1) Demokrasi, insan hakları, toplumsal, bilimsel ve mesleki etik değerlere uygun davranır. 2) Toplumsal sorumluluk bilinciyle yaşadığı sosyal çevre için mesleki proje ve etkinlikler planlar ve gerçekleştirir. 3) Alana ilişkin teknolojileri yetkin bir şekilde kullanır. 4) Alana ilişkin yasa, yönetmelik ve mevzuatın bilincinde olur ve uygun davranır. 5) Sosyal güvenlik ve iş güvenliği konularında yeterli bilince sahiptir.
Competence to Work Independently and Take Responsibility
1) They have capable of analytical thinking and problem solving. 2) They have teamwork skills.	1) Conduct studies at an advanced level in the field independently. 2) Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field. 3) Planning and managing activities towards the development of subordinates in the framework of a project.	1) Alanı ile ilgili bireysel ya da grup çalışmalarında sorumluluk alır ve alınan görevi yerine getirir ya da bağımsız olarak yürütür. 2) Alanı ile ilgili uygulamalarda bireysel ya da ekip üyesi olarak sorumluluk alır. 3) Birey olarak yaratıcı ve güçlü yönlerini kullanır.

Conjoined

2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.

3) They have knowledge and skills about changing and evolving communication methods and technologies.

4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.

5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.

6) They combine different communication areas in a holistic and strategic way.

7) They use written and verbal communication skills effectively.

8) They develop and implement strategies by thinking creatively and critically.

9) They have management skills.

10) They use research capability effectively.

11) They have an ethical business understanding and social responsibility.

12) They have capable of analytical thinking and problem solving.

13) They have teamwork skills.

14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.

15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.