Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | ILT401 | ||||
Course Name: | Communication and Ethics | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Compulsory Courses | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Öğr. Gör. ZEHRA ZUHAL SERT | ||||
Course Lecturer(s): | Zehra Zuhal Sert | ||||
Course Assistants: |
Course Objectives: | Based on the concepts of ethics and communication ethics, it is aimed to contribute to the formation of professional ethical understanding by focusing on ethical principles, problems and solutions in different areas of communication. |
Course Content: | Ethics definition; similarities and differences between communication and ethics; ethical principles and rules; ethical principles and rules in communication-related professions; press council press professional principles; Publication principles issues will be discussed. |
The students who have succeeded in this course;
1) Meet different approaches to morality 2) Identify moral principles and issues addressed in different communication contexts. 3) Explore the controversial issues of freedom of expression, copyright, and privacy 4) Analyze moral conflicts in a wide variety of media and communication environments |
Week | Subject | Related Preparation |
1) | Ethics course description; Differences Between Ethics and Morality | |
2) | What is Communication? The Relationship Between Communication and Ethics | |
3) | Ethical Principles and Rules in Communication Related Professions | |
4) | Professional Principles Set by the Turkish Public Relations Association | |
5) | Rules of Conduct Set by the International Public Relations Association (Ipra) | |
6) | Press Council Press Professional Principles | |
7) | Radio and Television Supreme Council (RTUK) Broadcasting Principles | |
8) | Midterm Exam | |
9) | Project Presentations | |
10) | Project Presentations | |
11) | Project Presentations | |
12) | Project Presentations | |
13) | Project Presentations | |
14) | Final Exam |
Course Notes / Textbooks: | 1. İletişim ve Etik, Eğitim Yayınevi, Prof. Dr. Metin Işık 2. Ders sunumu |
References: | 1. İletişim ve Etik, Eğitim Yayınevi, Prof. Dr. Metin Işık 2. Lesson presentation |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 2 | 1 | 2 | 1 | |||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 1 | 1 | 1 | 1 | |||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | 2 | 1 | 1 | 1 | |||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 | 1 | 1 | 2 | |||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 | 2 | 2 | 2 | |||||||||||
6) They combine different communication areas in a holistic and strategic way. | 1 | 1 | 2 | 1 | |||||||||||
7) They use written and verbal communication skills effectively. | 2 | 2 | 2 | 2 | |||||||||||
8) They develop and implement strategies by thinking creatively and critically. | 2 | 2 | 2 | ||||||||||||
9) They have management skills. | 2 | 2 | 2 | ||||||||||||
10) They use research capability effectively. | 1 | 2 | 1 | ||||||||||||
11) They have an ethical business understanding and social responsibility. | 1 | 2 | 1 | 1 | |||||||||||
12) They have capable of analytical thinking and problem solving. | 1 | 2 | 1 | 2 | |||||||||||
13) They have teamwork skills. | 1 | 2 | 2 | 2 | |||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 2 |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 2 |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 1 |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 |
6) | They combine different communication areas in a holistic and strategic way. | 2 |
7) | They use written and verbal communication skills effectively. | 2 |
8) | They develop and implement strategies by thinking creatively and critically. | 1 |
9) | They have management skills. | 2 |
10) | They use research capability effectively. | 2 |
11) | They have an ethical business understanding and social responsibility. | 1 |
12) | They have capable of analytical thinking and problem solving. | 2 |
13) | They have teamwork skills. | 2 |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 1 |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 1 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 0 |
Midterms | 1 | % 30 |
Final | 1 | % 70 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 70 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 3 | 42 | ||||
Study Hours Out of Class | 2 | 0 | 0 | ||||
Midterms | 1 | 3 | 3 | 6 | |||
Final | 1 | 3 | 3 | 6 | |||
Total Workload | 54 |