Medicine Preview
Bachelor	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code:

UNI117

Course Name:

Communication in Health

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:7. Master`s Degree

QF-EHEA:Second Cycle

EQF-LLL:7. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. KÜBRA KARDEŞ

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

With this elective course;
• To deal with health communication in all its dimensions, to raise awareness about how to apply both traditional and contemporary media in new media.
• Introducing new media and traditional media, showing the difference and conveying examples in the digital age.
• To help the health profession or health centers to be used in the most effective way in line with their goals by using new media platforms with a correct communication language.
• To strengthen communication with sector members and the public.

Course Content:

• New media use and health communication dimension for health institutions and health workers.
• What are new media and traditional media? How is new media different from traditional media? What are the characteristics of both new media users and new media followers?
• What is health communication? Why is it important? How is health communication carried out in perceiving and conveying true and false messages about health? Why is a separate language and expertise needed in terms of communication in the field of health?
• What is the impact/power of the new media in the field of health? What is the situation in Turkey and in the world?
• Why and how should health centers and health workers use the new media? What are the tricks in content production? How to make news in new media? How to make news?
• How should information and statements be conveyed? How is the new media directed and managed in order to increase the health literacy level of the public? How is the language of health communication used? What are the prohibitions and pollution elements in new media?

Learning Outcomes

The students who have succeeded in this course;
1) To comprehend the conceptual and application areas of health communication and health promotion discipline with all its dimensions,
2) Recognize traditional media and new media. They will understand how they can use it correctly and effectively in the manner required by the age and in their profession.
3) They will have an idea about health communication and will be able to take a more advantageous position as members of the health profession who use the new media most correctly.

Course Flow Plan

Week	Subject	Related Preparation
1)	Defining the Health Communication Discipline (Overview)	-
2)	Health Communication Stakeholders (Overview)	-
3)	Health Services and Policies in the World	-
4)	Health Services and Policies in Turkey	-
5)	Health Literacy and Journalism	-
6)	Treatment of Health in Traditional and Social Media	-
7)	Treatment of Health in Traditional and Social Media	-
8)	Midterm	-
9)	Important Elements in Interpersonal Communication	-
10)	Localization of Traditional Nutrition in Health	-
11)	Communication with the Patient (Communication in Special Situations)	-
12)	Teamwork and Problem Solving Techniques	-
13)	Design of Awareness and Awareness Campaigns in Health Communication	-
14)	Strategies Used in the Campaign	-
15)	Final	-
16)	Final	-

Sources

Course Notes / Textbooks:	Ders notları, literatür, WoS, Pubmed Ders notları, literatür, WoS, Pubmed
References:	Ders notları, literatür, WoS, Pubmed Ders notları, literatür, WoS, Pubmed

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) When Istinye University Faculty of Medicine student is graduated who knows the historical development of medicine, medical practices, and the medical profession and their importance for society.
2) knows the normal structure and function of the human body at the level of molecules, cells, tissues, organs and systems.
3) is capable of systematically taking an accurate and effective social and medical history from their patients and make a comprehensive physical examination.
4) knows the laboratory procedures related to diseases; In primary care, the necessary material (blood, urine, etc.) can be obtained from the patient with appropriate methods and can perform the necessary laboratory procedures for diagnosis and follow-up or request laboratory tests.
5) can distinguish pathological changes in structure and functions during diseases from physiological changes and can Interpret the patient's history, physical examination, laboratory and imaging findings, and arrive at a pre-diagnosis and diagnosis of the patient's problem.
6) knows, plans and applies primary care and emergency medical treatment practices, rehabilitation stages.
7) can keep patient records accurately and efficiently, know the importance of confidentiality of patient information and records, and protects this privacy.
8) knows the clinical decision-making process, evidence-based medicine practices and current approaches.
9) knows and applies the basic principles of preventive health measures and the protection of individuals from diseases and improving health, and recognizes the individual and/or society at risk, undertakes the responsibility of the physician in public health problems such as epidemics and pandemics.
10) knows the biopsychosocial approach, evaluates the causes of diseases by considering the individual and his / her environment.
11) is capable of having effective oral and/or written communication with patients and their relatives, society and colleagues.
12) knows the techniques, methods and rules of researching. It contributes to the creation, sharing, implementation and development of new professional knowledge and practices by using science and scientific method within the framework of ethical rules.
13) can collect health data, analyze them, present them in summary, and prepare forensic reports.
14) knows the place of physicians as an educator, administrator and researcher in delivery of health care. It takes responsibility for the professional and personal development of own and colleagues in all interdisciplinary teams established to increase the health level of the society.
15) knows employee health, environment and occupational safety issues and takes responsibility when necessary.
16) knows health policies and is able to evaluate their effects in the field of application.
17) keeps medical knowledge up-to-date within the framework of lifelong learning responsibility.
18) applies own profession by knowing about ethical obligations and legal responsibilities, prioritizing human values and with self-sacrifice throughout own medical life.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	When Istinye University Faculty of Medicine student is graduated who knows the historical development of medicine, medical practices, and the medical profession and their importance for society.
2)	knows the normal structure and function of the human body at the level of molecules, cells, tissues, organs and systems.
3)	is capable of systematically taking an accurate and effective social and medical history from their patients and make a comprehensive physical examination.
4)	knows the laboratory procedures related to diseases; In primary care, the necessary material (blood, urine, etc.) can be obtained from the patient with appropriate methods and can perform the necessary laboratory procedures for diagnosis and follow-up or request laboratory tests.
5)	can distinguish pathological changes in structure and functions during diseases from physiological changes and can Interpret the patient's history, physical examination, laboratory and imaging findings, and arrive at a pre-diagnosis and diagnosis of the patient's problem.
6)	knows, plans and applies primary care and emergency medical treatment practices, rehabilitation stages.
7)	can keep patient records accurately and efficiently, know the importance of confidentiality of patient information and records, and protects this privacy.
8)	knows the clinical decision-making process, evidence-based medicine practices and current approaches.
9)	knows and applies the basic principles of preventive health measures and the protection of individuals from diseases and improving health, and recognizes the individual and/or society at risk, undertakes the responsibility of the physician in public health problems such as epidemics and pandemics.
10)	knows the biopsychosocial approach, evaluates the causes of diseases by considering the individual and his / her environment.
11)	is capable of having effective oral and/or written communication with patients and their relatives, society and colleagues.
12)	knows the techniques, methods and rules of researching. It contributes to the creation, sharing, implementation and development of new professional knowledge and practices by using science and scientific method within the framework of ethical rules.
13)	can collect health data, analyze them, present them in summary, and prepare forensic reports.
14)	knows the place of physicians as an educator, administrator and researcher in delivery of health care. It takes responsibility for the professional and personal development of own and colleagues in all interdisciplinary teams established to increase the health level of the society.
15)	knows employee health, environment and occupational safety issues and takes responsibility when necessary.
16)	knows health policies and is able to evaluate their effects in the field of application.
17)	keeps medical knowledge up-to-date within the framework of lifelong learning responsibility.
18)	applies own profession by knowing about ethical obligations and legal responsibilities, prioritizing human values and with self-sacrifice throughout own medical life.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Study Hours Out of Class	12	60
Midterms	1	5
Final	2	10
Total Workload		123