Course Objectives: |
1- To examine the impact of mass media and the content offered on the social, cultural and economic life depending on the consumption habits of the target audience,
2- Understanding the effects of media on societies, readers and listeners
3- Propaganda-persuasion techniques and public opinion formation, perceptions, prejudices and stereotypes (stereotypes) to be noticed, to distinguish between reality and fiction (interpretation, opinion, etc.),
4- To teach the ability of critical reading and interpretation-analysis of messages with media literacy in visual, written and auditory media.
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Course Content: |
With the power of the media, the effect of the mass media on societies, the shaping of the changing and developing mass media in the globalization process according to the new world order and new discourses, the pressures on the media, the influence of the states, the democratization of the media and the censorship mechanisms, freedom of expression, personality rights, information public interest, written and visual media critical reading / viewing in the world and approach to media literacy in Turkey. |
Week |
Subject |
Related Preparation |
1) |
Literacy and Information Literacy - Basic Definitions and Concepts |
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2) |
Media General status- History, Development Process, Current Situation in the World and Turkey |
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3) |
The Communication Age and Economic-Political and Sociocultural Effects of Media as a Medium of Culture Industry |
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4) |
Media Message Types and Their Effects |
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5) |
Information and News: Agenda Setting, Propaganda, Manipulation |
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6) |
Power of dissemination and deception: Media and perception management, Persuasion, Proof, Background |
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7) |
Literacy and Approaches of Bloom, Bandura, Gerbner and McLuhan |
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8) |
Critical reading concept - critical viewership |
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8) |
Critical reading concept - critical viewership |
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9) |
Midterm Exam |
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10) |
Consumer culture and media: Stereotyping in the media |
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11) |
Female and male roles in the media |
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12) |
Female and male roles in the media |
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13) |
New Media and Digital Critical literacy |
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14) |
The Right to Be Forgotten - Media Literacy Research, Effects of Media Usage, Discussion |
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Program Outcomes |
Level of Contribution |
1) |
Have information about food components and additives and use this information in production. |
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2) |
Has knowledge about food legislation and professional ethics. |
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3) |
Evaluates the knowledge learned in food laboratories at production and quality control points. |
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4) |
Can determine the risk factors in food production stages. |
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5) |
Can provide hygiene, sanitation conditions in food sector. |
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6) |
Have knowledge about occupational safety in food industry. |
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7) |
Uses the necessary equipment for food safety and quality control in food laboratories. |
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8) |
Uses the necessary equipment for food safety and quality control in food laboratories. |
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9) |
Gain the ability to interpret the results by making physical, chemical and microbiological analysis of foods. |
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10) |
Use current techniques in the field of food technology. |
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11) |
Identifies problems, generates and presents solutions. |
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12) |
Has an awareness of the legal consequences of technological applications and professional ethics. |
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13) |
Follow developments in the field and communicate with colleagues by using a foreign language (English) at least at the level of European Language Portfolio A2 General Level. |
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14) |
Uses information and communication technologies with computer software and at least at the level of European Computer Driving License Basic Level required by the field. |
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