E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

ETP004

Course Name:

International E-Commerce

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. ÖZLEM NUR BESLER

Course Lecturer(s):

ÖZLEM NUR BESLER

Course Assistants:

Course Objective and Content

Course Objectives:

To examine the development and features of International Electronic Commerce, to learn important concepts related to the subject (e-commerce, e-business, parties), to focus on the effects of e-commerce on businesses, organizations and consumers, to examine the opportunities it offers in the field of marketing (internet marketing), marketing strategies in the electronic environment and to offer suggestions to companies and workplaces that want to engage in electronic commerce regarding the issues they should consider before and after entering into this business.

Course Content:

Examining the development and features of Electronic Commerce, important concepts to know in E-commerce, E-business, e-commerce, E-conversion process, internet marketing, internet usage purposes, development of the internet, components of e-commerce, benefits and requirements of e-commerce, businesses, organizations of e-commerce and its effects on consumers, concepts related to internet marketing (data-based marketing, data mining, etc.)

Learning Outcomes

The students who have succeeded in this course;
1) To have knowledge about International E-commerce, e-business, e-business and Industry 4.0, New Economy Concepts
2) Having information about the stages in e-commerce
3) Having knowledge about the parties, market types B2B, B2C and other types in e-commerce
4) To be able to think about product classification on the internet, digital production, website features, brand issues on the internet.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is e-commerce, e-business, e-business? Industry 4.0., New Economy Concepts	non
2)	Stages in e-commerce	non
3)	Parties in e-commerce, market types, B2B, B2C..	non
4)	Product classification on the internet, digital production, website features, branding on the internet	non
5)	Examining the opportunities offered in the field of marketing (internet marketing), Digital Marketing Plan Study	non
5)	Examining the opportunities offered in the field of marketing (internet marketing), Digital Marketing Plan Study	non
6)	Impact of Social Media	non
7)	Online Consumer Behavior, customer relationship management	non
8)	Midterm	non
9)	Benchmarking, comparison with successful e-commerce models in the world	non
10)	Internet pricing, payment methods in electronic commerce, cryptocurrency, bitcoin, online auctions	non
11)	Mobile Marketing	non
12)	The impact of the Internet on distribution channels, application of new methods such as E-logistics, E-supply chain management, barcode reading and recognition. Advertising on the Internet	non
13)	Online Consumer Behavior	non
14)	E Applications, Project Presentations	non
15)	Final Exam	non

Sources

Course Notes / Textbooks:	yok
References:	yok

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
2) Having the ability to catch up with the speed of the digital age and keep their information up to date
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
2)	Having the ability to catch up with the speed of the digital age and keep their information up to date
3)	Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	13	39
Project	1	10
Midterms	1	1
Final	1	1
Total Workload		51