E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | ETP004 | ||||
Course Name: | International E-Commerce | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Departmental Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Öğr. Gör. ÖZLEM NUR BESLER | ||||
Course Lecturer(s): | ÖZLEM NUR BESLER | ||||
Course Assistants: |
Course Objectives: | To examine the development and features of International Electronic Commerce, to learn important concepts related to the subject (e-commerce, e-business, parties), to focus on the effects of e-commerce on businesses, organizations and consumers, to examine the opportunities it offers in the field of marketing (internet marketing), marketing strategies in the electronic environment and to offer suggestions to companies and workplaces that want to engage in electronic commerce regarding the issues they should consider before and after entering into this business. |
Course Content: | Examining the development and features of Electronic Commerce, important concepts to know in E-commerce, E-business, e-commerce, E-conversion process, internet marketing, internet usage purposes, development of the internet, components of e-commerce, benefits and requirements of e-commerce, businesses, organizations of e-commerce and its effects on consumers, concepts related to internet marketing (data-based marketing, data mining, etc.) |
The students who have succeeded in this course;
1) To have knowledge about International E-commerce, e-business, e-business and Industry 4.0, New Economy Concepts 2) Having information about the stages in e-commerce 3) Having knowledge about the parties, market types B2B, B2C and other types in e-commerce 4) To be able to think about product classification on the internet, digital production, website features, brand issues on the internet. |
Week | Subject | Related Preparation |
1) | What is e-commerce, e-business, e-business? Industry 4.0., New Economy Concepts | non |
2) | Stages in e-commerce | non |
3) | Parties in e-commerce, market types, B2B, B2C.. | non |
4) | Product classification on the internet, digital production, website features, branding on the internet | non |
5) | Examining the opportunities offered in the field of marketing (internet marketing), Digital Marketing Plan Study | non |
5) | Examining the opportunities offered in the field of marketing (internet marketing), Digital Marketing Plan Study | non |
6) | Impact of Social Media | non |
7) | Online Consumer Behavior, customer relationship management | non |
8) | Midterm | non |
9) | Benchmarking, comparison with successful e-commerce models in the world | non |
10) | Internet pricing, payment methods in electronic commerce, cryptocurrency, bitcoin, online auctions | non |
11) | Mobile Marketing | non |
12) | The impact of the Internet on distribution channels, application of new methods such as E-logistics, E-supply chain management, barcode reading and recognition. Advertising on the Internet | non |
13) | Online Consumer Behavior | non |
14) | E Applications, Project Presentations | non |
15) | Final Exam | non |
Course Notes / Textbooks: | yok |
References: | yok |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | ||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | ||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Project | 1 | 10 |
Midterms | 1 | 1 |
Final | 1 | 1 |
Total Workload | 51 |