Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI094

Course Name:

Research Methods

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. AYLİN KERİME BİBERCİ

Course Lecturer(s):

HİLAL ÇAKAR

Course Assistants:

Course Objective and Content

Course Objectives:	In the context of the importance of scientific method in the modern world, providing the necessary information about the stages and types of scientific research, making it easier to make sense of scientific writings in terms of linguistic, formal and contextual, and to enable them to solve problems or make researches and report related to the field of study.
Course Content:	Definition of Science, Basic Concepts, Qualitative and Quantitative Data Collecting Methods, Research Process, Measuring and Scaling, Sampling, Data Analysis, Research Proposal, Ethic.

Learning Outcomes

The students who have succeeded in this course;
1) 1. Define the concepts of scientific research
2) 2. List the stages of scientific research.
3) 3. Identify appropriate research methods and techniques for specific issues or problems
4) 4. Develops comments and suggestions in the context of the findings of the research
5) 5. Reports his research with the steps of scientific method and general pass writing rules

Course Flow Plan

Week	Subject	Related Preparation
1)	What is Science?	-
2)	Bilimsel Araştırmalar ile ilgili Temel Kavramlar	-
3)	Research Process and Data Collection	-
4)	Data collection techniques-Quantitative	-
5)	Data collection techniques-Qualitative	-
6)	Measuring and Scaling	-
7)	Sampling	-
8)	MIDTERM EXAM	-
9)	Reliability and validity concepts	-
10)	Quantitative Data Analysis	-
11)	Qualitative Data Analysis	-
12)	Research Proposal, Literature Review	-
13)	Preparation of research report	-
14)	Ethical principles in scientific research	-

Sources

Course Notes / Textbooks:	Bulunmamaktadır.
References:	Creswell. J.W. (2016). Araştırma Deseni. Çeviri: Selçuk Beşir Demir. Kurtuluş, K. (2010). Araştırma Yöntemleri. Türkmen Kitapevi. Kıncal, R.Y. (2015). Bilimsel Araştırma Yöntemleri. Nobel Akademik Yayıncılık.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2) Use practices and techniques related to sales and sales force management by associating them with theoretical framework
3) Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
4) Has the ability to apply the knowledge of consumer behavior in local and global markets.
5) Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
6) Have basic law knowledge related to the field.
7) Knows marketing research process and analysis methods and interprets the results of analysis.
8) Has knowledge about how a brand is formed and managed.
9) Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.
10) Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.
11) Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.
12) The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2)	Use practices and techniques related to sales and sales force management by associating them with theoretical framework
3)	Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
4)	Has the ability to apply the knowledge of consumer behavior in local and global markets.
5)	Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
6)	Have basic law knowledge related to the field.
7)	Knows marketing research process and analysis methods and interprets the results of analysis.
8)	Has knowledge about how a brand is formed and managed.
9)	Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.
10)	Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.
11)	Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.
12)	The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	13
Midterms	4	31
Final	4	31
Total Workload		117