Marketing

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Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Program Qualifications / Outcomes

Classified

1 - Knowledge
Theoretical - Conceptual
1) Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2) Have basic law knowledge related to the field.
2 - Skills
Cognitive - Practical
1) Use practices and techniques related to sales and sales force management by associating them with theoretical framework
2) Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
3) Has the ability to apply the knowledge of consumer behavior in local and global markets.
4) Knows marketing research process and analysis methods and interprets the results of analysis.
5) Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.
3 - Competences
Communication and Social Competence
1) Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.
2) The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.
Learning Competence
1) Has knowledge about how a brand is formed and managed.
Field Specific Competence
1) Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
2) Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.
Competence to Work Independently and Take Responsibility

Program Kazanımları Program Düzeyi

Program Outcomes TR-NQF-HE 5 (Associate) Level Descriptors TR-NQF-HE Main Field Descriptors
34 - Business and administration
1 - Knowledge
Theoretical - Conceptual
1) Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2) Have basic law knowledge related to the field.
1) Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.
1) Alanında temel düzeyde bilgilere sahiptir.
2 - Skills
Cognitive - Practical
1) Use practices and techniques related to sales and sales force management by associating them with theoretical framework
2) Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
3) Has the ability to apply the knowledge of consumer behavior in local and global markets.
4) Knows marketing research process and analysis methods and interprets the results of analysis.
5) Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.
1) Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level.
2) Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field.
1) Karar, uygulama ve davranışlarında işletmecilik ve yönetim alanına ilişkin edindiği bilgileri kullanma becerisine sahiptir.
2) Alana ilişkin bilgileri analiz etme, yorumlama ve değerlendirme becerisine sahiptir.
3 - Competences
Communication and Social Competence
1) Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.
2) The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.
1) Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication.
2) Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals.
3) Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level.
4) Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge.
1) Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır.
2) Çalışma arkadaşlarına yardıma yatkındır.
3) Avrupa Dil Portföyü A2 Genel Düzeyinde (en az alanındaki bilgileri takip edebilecek ve meslektaşları ile iletişim kurabilecek kadar) yabancı dil bilgisine sahiptir.
4) Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı Temel Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.
Learning Competence
1) Has knowledge about how a brand is formed and managed.
1) Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs.
2) Direct the education received to a higher education level in the same field or to an occupation in the same level.
3) Gain awareness of lifelong learning.
1) Edindiği bilgi ve becerileri eleştirel olarak değerlendirir.
2) Öğrenme gereksiniminin sürekliliğini kavradığını gösterir.
3) Öğrenme gereksinimlerine yönelik programlara katılıma açık olur.
Field Specific Competence
1) Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
2) Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.
1) Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
2) Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
1) Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır.
2) Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.
3) Değişime ve yeniliğe açıktır.
Competence to Work Independently and Take Responsibility
1) Conduct studies at basic level within the field independently.
2) Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field.
3) Conduct activities towards the development of subordinates within a project.
1) Kendisine verilen görev ve sorumlulukları yerine getirir.
2) Uygulamada karşılaşılan ya da öngörülemeyen sorunlar için ekip üyesi olarak sorumluluk alır.

Conjoined

1) Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2) Use practices and techniques related to sales and sales force management by associating them with theoretical framework
3) Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
4) Has the ability to apply the knowledge of consumer behavior in local and global markets.
5) Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
6) Have basic law knowledge related to the field.
7) Knows marketing research process and analysis methods and interprets the results of analysis.
8) Has knowledge about how a brand is formed and managed.
9) Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.
10) Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.
11) Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.
12) The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.