E-commerce and Marketing (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI218

Course Name:

Sociology of New Media

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. ALEV TAŞ

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	In this course, the reflections of media and communication environments on society, individual and culture will be discussed in the axis of basic theories and concepts. In the context of new media and sociology studies, current readings and theoretical discussions will be discussed.
Course Content:	This course primarily reveals the relationship between communication and sociology, and then examines the effect of the new media phenomenon, which is a current field of communication, on social life.

Learning Outcomes

The students who have succeeded in this course;
1) Students taking this course will develop their skills of looking at social events and developments from an observant and interpretive perspective.

Course Flow Plan

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Sources

Course Notes / Textbooks:	Medya ve İletişim Sosyolojisi Eric Maigret İLETİŞİM YAYINLARI
References:	Medya ve İletişim Sosyolojisi Eric Maigret İLETİŞİM YAYINLARI

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1
Program Outcomes
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
1) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.
2) Having the ability to catch up with the speed of the digital age and keep their information up to date

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
1)	Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.
2)	Having the ability to catch up with the speed of the digital age and keep their information up to date

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Midterms	1	0			0
Final	1	0			0
Total Workload					0