E-commerce and Marketing (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Program Qualifications / Outcomes

Classified

1 - Knowledge

Theoretical - Conceptual

1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing

2 - Skills

Cognitive - Practical

1) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.

2) Having the ability to catch up with the speed of the digital age and keep their information up to date

3 - Competences

Communication and Social Competence

Learning Competence

Field Specific Competence

Competence to Work Independently and Take Responsibility

Program Kazanımları Program Düzeyi

Program Outcomes	TR-NQF-HE 5 (Associate) Level Descriptors

1 - Knowledge
Theoretical - Conceptual
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing	1) Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.
2 - Skills
Cognitive - Practical
1) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. 2) Having the ability to catch up with the speed of the digital age and keep their information up to date	1) Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level. 2) Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field.
3 - Competences
Communication and Social Competence
	1) Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication. 2) Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals. 3) Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level. 4) Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge.
Learning Competence
	1) Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs. 2) Direct the education received to a higher education level in the same field or to an occupation in the same level. 3) Gain awareness of lifelong learning.
Field Specific Competence
	1) Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. 2) Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
Competence to Work Independently and Take Responsibility
	1) Conduct studies at basic level within the field independently. 2) Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field. 3) Conduct activities towards the development of subordinates within a project.

Conjoined

1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing

1) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.

2) Having the ability to catch up with the speed of the digital age and keep their information up to date