New Media and Communication (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

NMC102

Course Name:

Introduction to Art and Culture

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Course Coordinator:

Dr. Öğr. Üy. RANA ÖZTÜRK

Course Lecturer(s):

Dr. Rana Öztürk

Course Assistants:

Course Objective and Content

Course Objectives:

The course intends to provide a basic understanding of how the world of art and culture operates. Using visual material as well as critical texts, the course aims to introduce art as a modern category and highlight its role in the contemporary society in the context of other cultural productions. It also aims to help students gain a vocabulary and ability to view, understand and analyze art and culture in the context of ongoing digital transformations.

Course Content:

This is a course that introduces key contexts, concepts and institutional structures in understanding artistic and cultural practices. How are artistic and cultural products produced, understood and presented to audiences? In what way art and culture are related and how can we think of art as a different category than other cultural productions? The course covers how art and culture have transformed as a result of changing technologies and the emergence of new forms of producing visual works through the 20th and 21st centuries.

Learning Outcomes

The students who have succeeded in this course;
1) Students understand key concepts and ideas related to art and culture.
2) Students grasp the institutional structures behind artistic and cultural productions.
3) Students are able to view, discuss, interpret and analyze creative practices and cultural institutions with reference to social, historical and cultural context.
4) Students gain an awareness of how the making, viewing and dissemination of art and culture have changed as a result of technological transformations.
5) Students develop research, critical thinking, speaking and writing skills by presenting and writing on assigned topics on artistic and cultural material.

Course Flow Plan

Week	Subject	Related Preparation
1)	Meet & Greet: Introduction of the Syllabus and Curriculum	Weekly readings and videos to watch on each week's topic.
2)	Shifting Meaning of Art	Weekly readings and videos to watch on each week's topic.
3)	The Artist, the Work of Art and Art Publics	Weekly readings and videos to watch on each week's topic.
4)	What's a Medium of Art? Creative Media as Artistic Tools	Weekly readings and videos to watch on each week's topic.
5)	Form-Content-Meaning	Weekly readings and videos to watch on each week's topic.
6)	The Invention of Museums: Art and Culture on Display	Weekly readings and videos to watch on each week's topic.
7)	Visual Representation: From Perspective to Mechanical Eye	Weekly readings and videos to watch on each week's topic.
8)	Art and Culture in Modern Era	Weekly readings and videos to watch on each week's topic.
9)	Museum/Exhibition Visit	Weekly readings and videos to watch on each week's topic.
10)	Art in the Age of Mechanical and Digital Reproduction	Weekly readings and videos to watch on each week's topic.
11)	From Modernity to Postmodernity	Weekly readings and videos to watch on each week's topic.
12)	Art and Culture in the Digital Age	Weekly readings and videos to watch on each week's topic.
13)	Museum, Gallery and Display in the Digital Age	Weekly readings and videos to watch on each week's topic.
14)	Review/Discussion	Weekly readings and videos to watch on each week's topic.
15)	Final Exam Period	Weekly readings and videos to watch on each week's topic.
16)	Final Exam Period	Weekly readings and videos to watch on each week's topic.

Sources

Course Notes / Textbooks:

Bu ders için tek bir kitap kullanılmamaktadır. Ancak okuma ve izleme ödevleri bu ders için kritik önem taşır ve dersteki tartışmaların temelini teşkil eder. Okuma ve çevrimiçi film ödevleri ders öncesinde PDF ya da internet bağlantısı olarak öğrencilere verilmektedir. Aşağıda belirtilen kitaplar verilen okuma ödevleri için kaynak kitap olarak kullanılabilir.

There is no single textbook for this course. However, reading and watching assignments are critical for the course and they form the basis for class discussion. Reading materials and online films from various sources are provided in advance of the class either as PDF files or as online links and distributed to the class through Blackboard system or other appropriate method if necessary.

References:

Shiner, L. (2001) The Invention of Art: A Cultural History, University of Chicago Press.
DeWitte, Debra J., Larmann, Ralph M., and Shields, M. Kathryn (2018) Gateway to Arts, New York: Thames and Hudsons.
Sayre, Henry M. (2016) A World of Art, New York: Pearson Education.
Mary Anne (1995) Believing Is Seeing: Creating the Culture of Art, Penguin Books.
Berger, John (1972) Ways of Seeing, Penguin Books.
Various texts and films on Khan Academy and elsewhere.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Identify and describe the foundations and characteristics of both traditional and new media.
2) Critically engage in and apply media studies scholarship.
3) Develop new/digital media literacy competencies and critically analyze new/digital media contents.
4) Develop technical skills in both traditional and digital media production.
5) Produce media contents which are sensitive to and respect cultural diversity.
6) Demonstrate creative writing skills in various writing genres, including both writing for and about the media.
7) Develop computer skills and use software applications related to new/digital media design and production.
8) Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects.
9) Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector.
10) Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations.
11) Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings.
12) Acquire interpersonal skills and effectively communicate in professional settings.
13) Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs.
14) Conduct media practice within national and international legal frameworks.
15) Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Identify and describe the foundations and characteristics of both traditional and new media.	2
2)	Critically engage in and apply media studies scholarship.	2
3)	Develop new/digital media literacy competencies and critically analyze new/digital media contents.	2
4)	Develop technical skills in both traditional and digital media production.	2
5)	Produce media contents which are sensitive to and respect cultural diversity.	2
6)	Demonstrate creative writing skills in various writing genres, including both writing for and about the media.	2
7)	Develop computer skills and use software applications related to new/digital media design and production.	2
8)	Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects.	2
9)	Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector.	2
10)	Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations.	2
11)	Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings.	2
12)	Acquire interpersonal skills and effectively communicate in professional settings.	2
13)	Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs.	2
14)	Conduct media practice within national and international legal frameworks.	2
15)	Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Application	14	42
Study Hours Out of Class	7	21
Project	3	9
Midterms	1	3
Final	1	3
Total Workload		120