Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

HIR032

Course Name:

Ad Analysis

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Prof. Dr. Hasip Pektaş

Course Assistants:

Course Objective and Content

Course Objectives:	Acquiring theoretical and aesthetic knowledge about advertising and advertising, analyzing and criticizing graphic design productions for advertising in terms of form and content, examining and interpreting past and current advertising approaches comparatively, and producing contemporary, original and creative advertising ideas by using this knowledge and skill.
Course Content:	Controversial analyzes on published advertisement examples such as the definition, purpose and types of advertisement as a form of communication, research process in advertisement, creation of creative thinking, television advertisement, newspaper and magazine advertisement, outdoor promotional pieces.

Learning Outcomes

The students who have succeeded in this course;
1) 1-Defining the conceptual, plastic and aesthetic information about advertising and advertising.
2) 2-To have information about the historical development of advertising.
3) 3- Having an idea about past and current, local and universal design styles related to advertising and advertising
4) 4- To be able to compare and evaluate the ways in which the advertisement was handled in different periods.
5) 5-To have information about the production stages of the advertisement
6) 6-To be able to evaluate advertisement designs in terms of the balance between functionality and aesthetics.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is Advertising?	Computer
2)	What are the Functions and Effects of Advertising?	Computer
3)	Advertising and Semiotics	Computer
4)	Semiotics in TV Ads	Computer
5)	THY Advertising Film Analysis	Computer
6)	The Power of Image	Computer
7)	1. Midterm Exam. Analysis of Indicators on Press Advertisements	Computer
8)	Comparative Ads	Computer
9)	Roland Barthes and Display Systems	Computer
10)	Advertising Production, Creative Strategy, Use of Characters (women, men, children) in Ad-vertising	Computer
11)	The Universe Created by Robot Characters in the “Arçelik” Advertisement	Computer
12)	2. Midterm Exam. Analysis of Indicators on Internet Advertisements	Computer
13)	Subliminal Advertising and Subliminal Advertising Analysis: Palmolive and Yandex Ads	Computer
14)	Press Release Examples and Analysis	Computer

Sources

Course Notes / Textbooks:	Baudrillard, Jean(2021).Tüketim Toplumu. Çev Nilgün Tutal ve Ferda Keskin.İstanbul:Ayrıntı Yayınları. 15. Baskı
References:	1. Dağtaş, Banu(2003).Reklâmı Okumak. Ankara: Ütopya Yayınevi. 2. Küçükerdoğan,R.(2009) Reklâm Nasıl Çözümlenir, İstanbul,Beta.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	2	25	2		54
Final	1	25	2		27
Total Workload					123