Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

GIT012

Course Name:

Video and Audio Design

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. ENES ALUÇ

Course Lecturer(s):

Dr. Öğr. Cahit ÜSTÜN

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to create a visual and auditory culture by providing students with video and sound design knowledge. Students can learn the basic equipment of video and audio, shoot and design and edit video and audio.
Course Content:	This topics covered: Concept of Video, History of Video, Video Technique, Sound Concept, Sound Technique, Equipment Used in Video and Sound Design, Video and Sound Design Examples and Practices.

Learning Outcomes

The students who have succeeded in this course;
1) Student learns the concept of video and audio.
2) Students can use video and audio equipment.
3) Students learn about video and audio history and important video and sound designers.
4) Students learn video and sound design and editing.
5) Students can create professional video and audio designs.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to Video Concept	.
2)	History and Development Process of Video	.
3)	Video Types and Examples	.
4)	Equipment Used in Video Production and Design and Their Features	.
5)	Equipment Used in Video Production and Design and Their Features (Practice)	.
6)	Basic Rules in Video Production and Design	.
7)	Basic Rules in Video Production and Design (Practice)	.
8)	Mid Term	.
9)	Sound Concept, History and Development	.
10)	Equipment Used in Sound Production and Design and Their Features	.
11)	Basic Rules in Sound Production and Design	.
12)	Video and Audio Production, Shooting and Design Practices	.
13)	Video and Audio Production, Shooting and Design Practices	.
14)	Video and Audio Production, Shooting and Design Practices	.
15)	Video and Audio Production, Shooting and Design Practices	.
16)	Final Exam	.

Sources

Course Notes / Textbooks:	• Sergei Eisenstein, Sinema Dersleri, Agora Kitaplığı, 2006. • Sokolov, Aleksey G.. Sinema ve Televizyonda Görüntü Kurgusu. 1. b. çev. Semir Aslanyürek. İstanbul: Agora Kitaplığı, 2007. • Chion, Michel. Audio-Vision: Sound on Screen, Columbia University Press, 1994.
References:	• Murch, Walter. Göz Kırparken. 2. b. çev. İlker Canikligil. İstanbul: İstanbul Bilgi Üniversitesi Yayınları, 2007. • Sobchack, Thomas and Vivian C.. An Introduction to Film. Second Ed. Boston. Toronto: Little Brown and Company, 1987. • Dmytryk, Edward ve Jean Porter. Sinemada Yönetmenlik, Oyunculuk, Kurgu. 2. b. çev. İbrahim Şener. İstanbul: Doruk Yayınları, 1993.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	1	3	2	2	2
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	2	3	1	3	1
3) They have knowledge and skills about changing and evolving communication methods and technologies.	1	1	2	3	1
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	2	3	1	2	1
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	1	1	2	2	2
6) They combine different communication areas in a holistic and strategic way.	1	1	2	2	3
7) They use written and verbal communication skills effectively.	2	2	3	2	1
8) They develop and implement strategies by thinking creatively and critically.	1	2	2	2	1
9) They have management skills.	1	2	2	3	3
10) They use research capability effectively.	2	2	2	2	2
11) They have an ethical business understanding and social responsibility.	2	1	1	1	2
12) They have capable of analytical thinking and problem solving.	2	2	1	1	1
13) They have teamwork skills.	2	3	3	1	2
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.	1	2	1	2	2
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	1	1	1	2	2

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	2
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	1
3)	They have knowledge and skills about changing and evolving communication methods and technologies.	1
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	1
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	3
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.	1
8)	They develop and implement strategies by thinking creatively and critically.	2
9)	They have management skills.	2
10)	They use research capability effectively.	1
11)	They have an ethical business understanding and social responsibility.	1
12)	They have capable of analytical thinking and problem solving.	1
13)	They have teamwork skills.	2
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.	3
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	13	8			104
Field Work	1	0			0
Project	2	5			10
Midterms	1	10			10
Final	1	10			10
Total Workload					134