Opticianry | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | SHM022 | ||||
Course Name: | Public Relations in Health Institutions | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Departmental Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Öğr. Gör. DİLEK KOLCA | ||||
Course Lecturer(s): |
Öğr. Gör. DİLEK KOLCA |
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Course Assistants: |
Course Objectives: | In this course, the place of public relations in health institutions, the organization of public relations, recognizing the society and personnel of health enterprises, introducing the enterprise to the society, marketing processes and methods are examined. The aim of the course is to explain the concepts and practices related to the discipline of public relations from the perspective of health enterprises. |
Course Content: | This course includes students' understanding of the process and practices of public relations and the development of public relations, associating related fields with the health sector. |
The students who have succeeded in this course;
1) Understand the basic concepts and definitions of public relations, 2) İşletme yönetiminde halkla ilişkilerin rolünü kavrayabilir, 3) Dünyada ve Türkiye’de sağlık sektöründe halkla ilişkilerin rolünü bilir, 4) Learns the characteristics that people working in the public relations department of hospitals should have, 5) To be able to comprehend the existing problems in public relations practices in health institutions and to suggest solutions, 6) Comprehend the contribution of advertisement on public relations activities in health institutions, 7) Understands the importance of social responsibility as a public relations activity in health institutions, |
Week | Subject | Related Preparation |
1) | General Information About the Purpose, Method and Resources of the Course | |
2) | The Concept of Public Relations and Its Historical Development | |
3) | Public Relations and Other Related Fields | |
4) | Reasons Revealing the Need for Public Relations in Health Institutions | |
5) | Main Purposes and Principles Followed in Public Relations | |
6) | Organization of Public Relations Unit in Health Institutions | |
7) | Public Relations Process in Health Institutions | |
8) | MIDTERM | |
9) | Public Relations Activities in Health Institutions | |
10) | Tools, Materials and Methods Used in Public Relations Activities | |
11) | Qualities Required for Persons to Work in the Public Relations Department in Hospitals | |
12) | Main Problems Encountered in Public Relations Practices in Health Institutions and Solution Suggestions | |
13) | Social Responsibility and Advertising as a Public Relations Activity in Healthcare Institutions | |
14) | An overview | |
15) | Final examination |
Course Notes / Textbooks: | Tengilimoğlu, D. (2010). Sağlık Kuruluşlarında Halkla İlişkiler, Ankara: Gazi Kitapevi. |
References: | Canöz, K. (2010). Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları, Konya: Palet Yayınları. Işık, M. (2015). Hastanelerde Halkla İlişkiler, Konya: Eğitim Kitabevi Yayınları. |
Course Learning Outcomes | 1 |
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4 |
5 |
6 |
7 |
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Program Outcomes | |||||||||||||||
1) Knows the basic terms used in optics, the history of optics, its development and the profession of optician. | |||||||||||||||
2) Knows the environmental, social and ethical problems related to her\his profession and assumes the responsibilities related to them. | |||||||||||||||
3) Observes the health and safety measures related to her\his profession. | |||||||||||||||
4) It adopts the total quality philosophy and supports the relevant corporate processes. | |||||||||||||||
5) Gains the basic math and physics knowledge required in the optician profession. | |||||||||||||||
6) Learns information technologies, uses basic computer programs and professional software programs. | |||||||||||||||
7) Knows eye anatomy and optics, has information about eye diseases. | |||||||||||||||
8) Learns the refraction errors, knows the optical equipment used to correct these defects, measures the diopters of optical glasses by means of a phonometer, and determines the type of lens. | |||||||||||||||
9) Knows the properties of materials defined in optics and recognizes optical instruments. | |||||||||||||||
10) She/He reads the prescriptions prepared by the ophthalmologist, supplies the optical equipment, selects the most suitable glass and frame for the patient, and performs the most appropriate glasses assembly procedures in order to eliminate or alleviate vision disorders. | |||||||||||||||
11) When there is a problem with optical materials in the optician laboratory or establishment, she/he understands and fixes the problem. | |||||||||||||||
12) Obtains the knowledge of history belonging to the Ottoman and Republican Periods. | |||||||||||||||
13) Learns Turkish language structure and acquires a basic level of English grammer that will enable her/him to communicate. | |||||||||||||||
14) He/she makes the necessary financial planning in his/her institution and has general accounting knowledge. | |||||||||||||||
15) The researcher is open to changes, has creative, program-solving skills and the ability to share solution suggestions. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Knows the basic terms used in optics, the history of optics, its development and the profession of optician. | |
2) | Knows the environmental, social and ethical problems related to her\his profession and assumes the responsibilities related to them. | |
3) | Observes the health and safety measures related to her\his profession. | |
4) | It adopts the total quality philosophy and supports the relevant corporate processes. | |
5) | Gains the basic math and physics knowledge required in the optician profession. | |
6) | Learns information technologies, uses basic computer programs and professional software programs. | |
7) | Knows eye anatomy and optics, has information about eye diseases. | |
8) | Learns the refraction errors, knows the optical equipment used to correct these defects, measures the diopters of optical glasses by means of a phonometer, and determines the type of lens. | |
9) | Knows the properties of materials defined in optics and recognizes optical instruments. | |
10) | She/He reads the prescriptions prepared by the ophthalmologist, supplies the optical equipment, selects the most suitable glass and frame for the patient, and performs the most appropriate glasses assembly procedures in order to eliminate or alleviate vision disorders. | |
11) | When there is a problem with optical materials in the optician laboratory or establishment, she/he understands and fixes the problem. | |
12) | Obtains the knowledge of history belonging to the Ottoman and Republican Periods. | |
13) | Learns Turkish language structure and acquires a basic level of English grammer that will enable her/him to communicate. | |
14) | He/she makes the necessary financial planning in his/her institution and has general accounting knowledge. | |
15) | The researcher is open to changes, has creative, program-solving skills and the ability to share solution suggestions. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Midterms | 1 | % 40 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Midterms | 1 | 5 |
Final | 1 | 5 |
Total Workload | 55 |