Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

HIR028

Course Name:

Interpersonal Communication

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Yıldız Dilek Ertürk

Course Assistants:

Course Objective and Content

Course Objectives:

I. It is aimed that students become aware of the social and internal communication styles, develop their communication skills socially and professionally, and learn communication skills.
II. It aims to introduce social sciences such as Psychology, Sociology, Anthropology and to realize the intersection points of human society.
III. It is aimed to know the concepts such as abnormality and normality, mental health, deviance and adaptation, cultural differences, and the concepts of self, identity and personality.
IV. Empathic communication, speaking in interpersonal communication; It aims to increase skills such as effective listening and understanding skills, I and you messages, non-verbal behavior, body language.

Course Content:

In interpersonal relations, interpersonal communication theories are supported by various readings, images such as movies and interviews with expert guests in order to understand the communication process by revealing the necessity of communication, to understand the importance of knowing yourself and to indicate its meaning in recognizing the society.

Learning Outcomes

The students who have succeeded in this course;
1) Defines the communication and knows the communication process and elements.
2) Knows communication barriers and effective communication.
3) Improves effective communication and listening skills.
4) Learns the importance of communication and therapeutic communication in their field.
5) Gains knowledge of the studies in the field of communication.

Course Flow Plan

Week	Subject	Related Preparation
1)	Notions of normality and abnormality
2)	Notions of mental health, perservion and adjustment
3)	Interpersonal conflicts and solutions
4)	Speaking skills in interpersonal communication
5)	Listening and understanding skills in interpersonal communication
6)	The difference between communication and relationship
7)	Interpersonal communication theory and its studies
8)	Midterm
9)	Persuasion and Personal Judgement Theory
10)	Coping with anxiety and defense mechanisms
11)	Stress management
12)	Empathic communication
13)	Self processes
14)	Body language and listening skill
15)	Therapeutic interview principles and techniques - Communication and therapy approaches
16)	Final Exam

Sources

Course Notes / Textbooks:	Yıldız Dilek Ertürk, Davranışlarımız ve Biz: Kalabalık İçinde Ben Olmak Pozitif Yayaınevi; Yıldız Dilek Ertürk, Davranış Bilimleri Kutup Yıldızı yayıncılık; Demet Gürüz, Ayşen Temel Eğinli, Kişilerarası İletişim.
References:	Ders Notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	2	2	3	2	1
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	1	2	2	1	1
3) They have knowledge and skills about changing and evolving communication methods and technologies.	1	2	1	1	2
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	3	3	3	3	3
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	2	2	1	1	2
6) They combine different communication areas in a holistic and strategic way.	2	2	2	2	2
7) They use written and verbal communication skills effectively.	3	2	3	3	3
8) They develop and implement strategies by thinking creatively and critically.	1	2	2	3	2
9) They have management skills.	2	2	1	1	2
10) They use research capability effectively.	1	1	2	1	3
11) They have an ethical business understanding and social responsibility.	2	1	1	1	1
12) They have capable of analytical thinking and problem solving.	2	2	2	2	2
13) They have teamwork skills.	2	2	3	3	1
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	3
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	2
3)	They have knowledge and skills about changing and evolving communication methods and technologies.	1
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	3
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	2
6)	They combine different communication areas in a holistic and strategic way.	2
7)	They use written and verbal communication skills effectively.	3
8)	They develop and implement strategies by thinking creatively and critically.	2
9)	They have management skills.	2
10)	They use research capability effectively.	1
11)	They have an ethical business understanding and social responsibility.	1
12)	They have capable of analytical thinking and problem solving.	2
13)	They have teamwork skills.	3
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 10
Midterms	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	2		28
Study Hours Out of Class	14	1			14
Quizzes	1	25	1		26
Midterms	1	25	1		26
Final	1	25	1		26
Total Workload					120