Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI158

Course Name:

General Training Knowledge

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. KÜBRA KARDEŞ

Course Lecturer(s):

Lecturer Kubra KARDES

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course, students; It is to gain the knowledge and skills to apply a general training program by using the knowledge about the training principles and methods.
Course Content:	This course covers the basic concepts of training, the features aimed to be developed by training, the effect of training on the organism, training planning principles, the relationship between load and rest and general load principles, conditional features and training methods.

Learning Outcomes

The students who have succeeded in this course;
1) Defines the basic concepts of training science.
2) Explains training principles and methods.
3) Discusses the effect of training on motoric properties.
4) Explain the effects of the relationship between loading and resting on performance.
5) Implements the training program by using the knowledge about training principles and methods.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the Course, Training, Training Science and Basic Concepts
2)	Principles of Training
3)	Energy Systems
4)	The Effect of Training on the Organism
5)	Scope (Volume) and Loading Intensity in Training
6)	Physical Fitness
7)	The Relationship between Loading and Resting in Performance, Recovery, Correct Training, and Quality of Training
8)	Midterm Exam
9)	Definition and Classification of Force, Factors Affecting Strength, Strength Training
10)	Definition of Endurance, Classification and Factors Affecting Endurance, Endurance Training
11)	Speed Definition and Classification, Factors Affecting Speed, Speed Trainings
12)	Definition and Classification of Flexibility, Factors Affecting Flexibility, Flexibility Trainings
13)	Definition and Classification of Coordination, Factors Affecting Coordination, Coordination Trainings
14)	Plyometric Trainings
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	Ders notları haftalık verilecektir.
References:	Antrenman Bilgisi ve Sporcu Sağlığı, Nobel akademik yayıncılık, Ferrin İlbay Yalnız

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	15	86
Midterms	1	1
Final	1	1
Total Workload		127