Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI138

Course Name:

Interdisciplinary Health Literacy

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Yes

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. İNCİ KAYIN

Course Lecturer(s):

Assoc Prof Dr İnci Kayın

Course Assistants:

Course Objective and Content

Course Objectives:	Health professionals should run interdisciplinary work. The objective of the course is to train health professionals whp are prone to teamwork understanding the importance of the concept of health literacy,creating evidence-based awareness and performing health practices based on health literacy principles in order to protect human and public health.
Course Content:	Basic principles of the concent of health literacy, the relationship between personal health, public health and health literacy, interdisciplinary work, health communication, the importance of health literacy for different age groups, institutional health literacy, evidence-based information practices in health.

Learning Outcomes

The students who have succeeded in this course;
1) Student discusses basic health literacy concepts.
2) Student gains knowledge about the evaluation of health literacy levels.
3) Student analysis the responsibility of her/his area in the field of health literacy.
4) Student grasps the importance of health communication.
5) Student correlates the relationship between health literacy and different age groups.
6) Student gains knowledge about occupational health literacy
7) Student gains knowledge about institutional health literacy
8) Student searches and shares evidence based information about selected community health topics.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to health literacy
1)
2)	Consequences of low health literacy and evaluation of health literacy levels.
3)	Health Communication and Health Literacy
4)	Organizational Health Literacy
5)	Importance of Health Literacy For The Elderly
6)	Importance of Health Literacy For Children
7)	Importance of Health Lİteracy For Adolescents
8)	Midterm Homework
9)	Skin Health and Health Literacy
10)	Eye health and health literacy
11)	Mouth and dental health and health literacy
12)	Smoking addiction and health literacy
13)	Weight Management and Health Literacy
14)	Chronical diseases and health literacy

Sources

Course Notes / Textbooks:	Ders Kitabı mevcut değildir. / Course book not available
References:	Ders Notları /Lecture notes

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7	8
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	6	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	13	1	2		39
Study Hours Out of Class	7	0	2		14
Homework Assignments	6	1			6
Midterms	1	30			30
Final	1	40			40
Total Workload					129