Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI029

Course Name:

Health Economics

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Doç. Dr. ÇİĞDEM GÜRSOY

Course Lecturer(s):

Asst. Prof. Dr. Çiğdem Gürsoy

Course Assistants:

Course Objective and Content

Course Objectives:

Economics is concerned with the most efficient use of limited resources. The aim of the health economics course is; with these limited resources to show the best way to get the most out of health services.

Course Content:

Introduction to Health Economics, Health and Health Status, Health Economics and Development, Supply and Supply of Health Services, Demand and Health Services Request, Health Care Market, Sustainable Development and Health, Health Services Finance Systems, Performance and Reimbursement Systems in Health Services, Health Sector and Economic Planning, Economic Evaluation in Health Services, Turkey Analysis Health Expenditures, Current Issues and Problems in the Health Sector, Relationship Between Circular Economy and Health Environment.

Learning Outcomes

The students who have succeeded in this course;
1) Apply the basic tools of health services to different components of health care.
2) Have knowledge about the economic behavior of the healthcare market stakeholders (consumers, doctors, insurers and hospitals).
3) Know the production and financing of health services.
4) Know the planning of the health sector and can analyze the expenditures.
5) Know current problems in health sector and effects on environment.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to Health Economics
2)	Health and Health Status
3)	Health Economics and Development
4)	Supply and Supply of Health Services
5)	Demand and Health Services Request
6)	Health Care Market
7)	Sustainable Development and Health
8)	Health Services Finance Systems
9)	Performance and Reimbursement Systems in Health Services
10)	Health Sector and Economic Planning
11)	Economic Evaluation in Health Services
12)	Turkey Analysis Health Expenditures
13)	Current Issues and Problems in the Health Sector
14)	Relationship Between Circular Economy and Health Environment

Sources

Course Notes / Textbooks:	Yusuf Çelik, Sağlık Ekonomisi, Siyasal Kitabevi, 3. bs., 2016.
References:	Ayşegül Mutlu, A. Kadir Işık, Sağlık Ekonomisine Giriş, Ekin Yayınevi, 2012; Ed. Mustafa Solak, Sağlık Ekonomisi, Anadolu Üniversitesi Yayınları, 2015.; Ed. Özge Uysal Şahin ve Nilay Köleoğlu, Teoride ve Uygulamada Sağlık Ekonomisi ve Politikaları; Güncel Sorunlar ve Araştırmalar, Rating Academy Yayınları, 2018.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100