Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

HIR206

Course Name:

Corporate Communications

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. AZİZ ARSLAN

Course Lecturer(s):

Dr. Aziz Arslan

Course Assistants:

Course Objective and Content

Course Objectives:

The course aims to discuss the conceptual meaning of corporate communication in today`s changing media environment, and to present the discipline`s unique application areas, managerial efforts, and activities in a communicative and relational manner.

Course Content:

The course focuses on defining, explaining, and discussing fundamental concepts related to institutionalization, including corporate identity, corporate branding, and corporate reputation, within the context of a changing and transforming global order, particularly at the level of private, public, and civil society organizations. Furthermore, it encompasses the relationship and communication activities conducted with the public, including media and stakeholder management, within the evolving institutionalization processes of all relevant organizations.

Learning Outcomes

The students who have succeeded in this course;
1) It explains the fundamental concepts of corporate communication.
2) Understand the evolution of corporate communication and its relationship with the present day and current change processes.
3) It identifies, understands, and discusses new stakeholders and target audiences in the field of corporate communications.
4) Within the applications, it examines and evaluates the levels of institutionalization in management areas such as identity, reputation, branding, and social responsibility.
5) It analyzes structures such as media, employees, and society at the institutional level, on a relational and communicative plane.

Course Flow Plan

Week	Subject	Related Preparation
1)	Course Objectives, Content, and Scope, Basic Information about the Course and Introduction to Corporate Communication	-
2)	Comprehensive Definition and Development of the Corporate Communication Phenomenon Integrated Communication Organization of Corporate Communication and its Place in Organizational Structure	-
3)	Corporate Identity, Image, Reputation and Branding - 1	-
4)	Corporate Identity, Image, Reputation and Branding - 2	-
5)	Strategic Communication and Planning Management Issue Management	-
6)	Stakeholder, Employee and Change Communication - 1	-
7)	Midterm Exam Week	-
7)	Crisis Management
8)	Stakeholder, Employee and Change Communication - 2	-
9)	Corporate Social Responsibility Media and Society Relations	-
10)	Student Presentations - 1	-
11)	Student Presentations - 2	-
12)	Student Presentations - 3	-
13)	Student Presentations - 4	-
14)	Final Exam Week	-

Sources

Course Notes / Textbooks:	Kurumsal İletişim, Joep Cornelissen, the KİTAP
References:	Göztaş, Aylin (2012) Stratejik Halkla İlişkiler Yönetimi, Seçkin Yayıncılık Peltekoğlu Balta, Filiz (2009), Halkla İlişkiler Nedir?, İstanbul: Beta Stratejik İletişim Yönetimi, İnci Çınarlı, Beta yayınları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	3
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	3
3)	They have knowledge and skills about changing and evolving communication methods and technologies.	3
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	3
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	2
6)	They combine different communication areas in a holistic and strategic way.	3
7)	They use written and verbal communication skills effectively.	2
8)	They develop and implement strategies by thinking creatively and critically.	3
9)	They have management skills.	3
10)	They use research capability effectively.	2
11)	They have an ethical business understanding and social responsibility.	3
12)	They have capable of analytical thinking and problem solving.	2
13)	They have teamwork skills.	3
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	1

Assessment & Grading

Değerlendirme Yöntemleri ve Kriterleri	Number of Activities	Level of Contribution
Attendance	12	% 10
Midterms	1	% 40
Final	1	% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3	3		84
Presentations / Seminar	4	3	3		24
Midterms	1	3	2		5
Final	1	3	2		5
Total Workload					118