Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | DIL513 | ||||
Course Name: | English for Specific Purposes 3 | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | English | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Eğitim Danışmanı GÜLŞAH ERDAŞ | ||||
Course Lecturer(s): |
Öğr. Gör. CEM ŞENCAN |
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Course Assistants: |
Course Objectives: | This academic course is for undergraduate students. Materials prepared by our lecturers are used during the classes and upper-intermadiate level of English is aimed to be obtained. The courses are about the latest developments and studies in Natural and Social Sicences Fields and basic concepts are covered according to their needs during the classes. |
Course Content: | Reading, speaking, listening and writing activities related with the students fields according to their level of English. |
The students who have succeeded in this course;
1) Students learn the vocabulary about theri deparmtents 2) Students read articles and reading texts about their own departments 3) Students learn how to write essays and articles about the related topics of their departments 4) Students do audio-visual activities 5) Students do researches about thier own fields and do presantations and projects as homework |
Week | Subject | Related Preparation |
1) | basic information about the profession | |
1) | occupational analysis | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
2) | recognition of the profession | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
3) | Detailed definitions about the profession | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
4) | Detailed definitions about the profession | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
5) | Occupational areas and working condiitons in the field | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
6) | Professional tools and terms used in the field | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
7) | Reaserach and presentation techniques related with their fields | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
8) | mid-term exam week | |
9) | Occupational theories and concepts | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
10) | Occupational theories and concepts | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
11) | occupational analysis and professional studies | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
12) | Occupational analysis and researches | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
13) | Scientific ethics | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
14) | Current developments in the field | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
15) | final exam week | |
16) | final exam week |
Course Notes / Textbooks: | öğretim görevlilerimiz tarafından tamamen öğrencilerimizin alanlarına yönelik olarak hazırlanmış kitapçıklar. |
References: | çeşitli websitelerinden konular ile ilgili ilişkili kullanılabilecek kaynaklar ve öğrencilerin alanlarına yönelik gelişmeleri yakından takip edebilecekleri websiteleri, güncel makale ve araştırmalar. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | ||||||||||||
1) Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life. | ||||||||||||
2) Use practices and techniques related to sales and sales force management by associating them with theoretical framework | ||||||||||||
3) Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications. | ||||||||||||
4) Has the ability to apply the knowledge of consumer behavior in local and global markets. | ||||||||||||
5) Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level. | ||||||||||||
6) Have basic law knowledge related to the field. | ||||||||||||
7) Knows marketing research process and analysis methods and interprets the results of analysis. | ||||||||||||
8) Has knowledge about how a brand is formed and managed. | ||||||||||||
9) Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly. | ||||||||||||
10) Knows the responsibility and ethical values of the profession; acts in accordance with the values of society. | ||||||||||||
11) Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management. | ||||||||||||
12) The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life. | |
2) | Use practices and techniques related to sales and sales force management by associating them with theoretical framework | |
3) | Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications. | |
4) | Has the ability to apply the knowledge of consumer behavior in local and global markets. | |
5) | Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level. | |
6) | Have basic law knowledge related to the field. | |
7) | Knows marketing research process and analysis methods and interprets the results of analysis. | |
8) | Has knowledge about how a brand is formed and managed. | |
9) | Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly. | |
10) | Knows the responsibility and ethical values of the profession; acts in accordance with the values of society. | |
11) | Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management. | |
12) | The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 4 | 56 | |||
Homework Assignments | 10 | 0 | 7 | 70 | |||
Midterms | 1 | 0 | 1 | 1 | |||
Final | 1 | 0 | 1 | 1 | |||
Total Workload | 128 |