Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

DIL513

Course Name:

English for Specific Purposes 3

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Eğitim Danışmanı GÜLŞAH ERDAŞ

Course Lecturer(s):

Öğr. Gör. CEM ŞENCAN

Course Assistants:

Course Objective and Content

Course Objectives:	This academic course is for undergraduate students. Materials prepared by our lecturers are used during the classes and upper-intermadiate level of English is aimed to be obtained. The courses are about the latest developments and studies in Natural and Social Sicences Fields and basic concepts are covered according to their needs during the classes.
Course Content:	Reading, speaking, listening and writing activities related with the students fields according to their level of English.

Learning Outcomes

The students who have succeeded in this course;
1) Students learn the vocabulary about theri deparmtents
2) Students read articles and reading texts about their own departments
3) Students learn how to write essays and articles about the related topics of their departments
4) Students do audio-visual activities
5) Students do researches about thier own fields and do presantations and projects as homework

Course Flow Plan

Week	Subject	Related Preparation
1)	basic information about the profession
1)	occupational analysis	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
2)	recognition of the profession	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
3)	Detailed definitions about the profession	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
4)	Detailed definitions about the profession	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
5)	Occupational areas and working condiitons in the field	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
6)	Professional tools and terms used in the field	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
7)	Reaserach and presentation techniques related with their fields	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
8)	mid-term exam week
9)	Occupational theories and concepts	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
10)	Occupational theories and concepts	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
11)	occupational analysis and professional studies	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
12)	Occupational analysis and researches	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
13)	Scientific ethics	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
14)	Current developments in the field	Authentic and original materials prepared by the lecturers of the Foreign Languages Department
15)	final exam week
16)	final exam week

Sources

Course Notes / Textbooks:	öğretim görevlilerimiz tarafından tamamen öğrencilerimizin alanlarına yönelik olarak hazırlanmış kitapçıklar.
References:	çeşitli websitelerinden konular ile ilgili ilişkili kullanılabilecek kaynaklar ve öğrencilerin alanlarına yönelik gelişmeleri yakından takip edebilecekleri websiteleri, güncel makale ve araştırmalar.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2) Use practices and techniques related to sales and sales force management by associating them with theoretical framework
3) Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
4) Has the ability to apply the knowledge of consumer behavior in local and global markets.
5) Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
6) Have basic law knowledge related to the field.
7) Knows marketing research process and analysis methods and interprets the results of analysis.
8) Has knowledge about how a brand is formed and managed.
9) Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.
10) Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.
11) Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.
12) The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2)	Use practices and techniques related to sales and sales force management by associating them with theoretical framework
3)	Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
4)	Has the ability to apply the knowledge of consumer behavior in local and global markets.
5)	Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
6)	Have basic law knowledge related to the field.
7)	Knows marketing research process and analysis methods and interprets the results of analysis.
8)	Has knowledge about how a brand is formed and managed.
9)	Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.
10)	Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.
11)	Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.
12)	The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	4		56
Homework Assignments	10	0	7		70
Midterms	1	0	1		1
Final	1	0	1		1
Total Workload					128