Opticianry Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

JOB146

Course Name:

Eyüp Sabri Tuncer and Turkey's Centennial Brands

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. HASİP PEKTAŞ

Course Lecturer(s):

Hatice Öz Pektaş

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to analyze the historical development, corporate identity structures, communication strategies, and social impact of brands that have existed in Turkey for over a century. The course also aims to help students understand local branding dynamics and connect with national cultural heritage.

Course Content:

Branding from the Ottoman Empire to the Republic, industrialization and consumer culture in Turkey, development processes of long-lasting brands, family businesses and institutionalization, brand heritage and cultural identity, nostalgia and trust in advertising, case studies of Turkey’s oldest brands (e.g. Hacı Bekir, Şifa Pharmacy, Arçelik, Ziraat Bank), global competition of local brands, and sustainable branding strategies.

Learning Outcomes

The students who have succeeded in this course;
1) The student can explain the historical and cultural context of century-old brands in Turkey.
2) The student can analyze the concept of brand heritage and evaluate its contribution to national identity.
3) The student can interpret the strategies of long-lasting brands and adapt them to contemporary brand management practices.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction and Conceptual Framework	-
2)	Commercial Culture and Branding in the Ottoman Empire	-
3)	Industrialization and Brands in the Republican Era	-
4)	From Family Businesses to Corporate Structures	-
5)	Brand Heritage and Cultural Identity	-
6)	Turkey’s Oldest Brands I (Hacı Bekir, Rebul, etc.)	-
7)	Turkey’s Oldest Brands II (Ziraat Bank, Arçelik, etc.)	-
8)	Nostalgia and Trust in Advertising	-
9)	Corporate Identity, Logo and Packaging Evolution	-
10)	Global Competition of Local Brands	-
11)	Brand Resilience in Times of Crisis	-
12)	Sustainable Brand Strategies	-
13)	Student Presentations I: Selected Brand Analyses	-
14)	Student Presentations II and Final Evaluation	-

Sources

Course Notes / Textbooks:	Türkiye’nin Yüzyıllık Markaları – Capital Dergisi & Türkiye Marka Derneği Yayınları
References:	Marka Vakaları – Harvard Business Review Türkçe Ahmet Hamdi Tanpınar’dan “Beş Şehir”

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Knows the basic terms used in optics, the history of optics, its development and the profession of optician.
2) Knows the environmental, social and ethical problems related to her\his profession and assumes the responsibilities related to them.
3) Observes the health and safety measures related to her\his profession.
4) It adopts the total quality philosophy and supports the relevant corporate processes.
5) Gains the basic math and physics knowledge required in the optician profession.
6) Learns information technologies, uses basic computer programs and professional software programs.
7) Knows eye anatomy and optics, has information about eye diseases.
8) Learns the refraction errors, knows the optical equipment used to correct these defects, measures the diopters of optical glasses by means of a phonometer, and determines the type of lens.
9) Knows the properties of materials defined in optics and recognizes optical instruments.
10) She/He reads the prescriptions prepared by the ophthalmologist, supplies the optical equipment, selects the most suitable glass and frame for the patient, and performs the most appropriate glasses assembly procedures in order to eliminate or alleviate vision disorders.
11) When there is a problem with optical materials in the optician laboratory or establishment, she/he understands and fixes the problem.
12) Obtains the knowledge of history belonging to the Ottoman and Republican Periods.
13) Learns Turkish language structure and acquires a basic level of English grammer that will enable her/him to communicate.
14) He/she makes the necessary financial planning in his/her institution and has general accounting knowledge.
15) The researcher is open to changes, has creative, program-solving skills and the ability to share solution suggestions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Knows the basic terms used in optics, the history of optics, its development and the profession of optician.
2)	Knows the environmental, social and ethical problems related to her\his profession and assumes the responsibilities related to them.
3)	Observes the health and safety measures related to her\his profession.
4)	It adopts the total quality philosophy and supports the relevant corporate processes.
5)	Gains the basic math and physics knowledge required in the optician profession.
6)	Learns information technologies, uses basic computer programs and professional software programs.
7)	Knows eye anatomy and optics, has information about eye diseases.
8)	Learns the refraction errors, knows the optical equipment used to correct these defects, measures the diopters of optical glasses by means of a phonometer, and determines the type of lens.
9)	Knows the properties of materials defined in optics and recognizes optical instruments.
10)	She/He reads the prescriptions prepared by the ophthalmologist, supplies the optical equipment, selects the most suitable glass and frame for the patient, and performs the most appropriate glasses assembly procedures in order to eliminate or alleviate vision disorders.
11)	When there is a problem with optical materials in the optician laboratory or establishment, she/he understands and fixes the problem.
12)	Obtains the knowledge of history belonging to the Ottoman and Republican Periods.
13)	Learns Turkish language structure and acquires a basic level of English grammer that will enable her/him to communicate.
14)	He/she makes the necessary financial planning in his/her institution and has general accounting knowledge.
15)	The researcher is open to changes, has creative, program-solving skills and the ability to share solution suggestions.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	5	3		112
Midterms	1	4	2		6
Final	1	4	2		6
Total Workload					124