Opticianry Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

JOB128

Course Name:

Career Management in Social Network

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. BİLGEN SÜTÇÜOĞLU

Course Lecturer(s):

Aytaç Mestçi

Course Assistants:

Course Objective and Content

Course Objectives:

This course teaches how individuals in the digital age can build their personal brands and increase their career opportunities by using social networks effectively. Topics such as creating a professional identity on platforms such as LinkedIn, X (Twitter), Instagram, developing a content strategy, digital reputation management and business networking are covered. The course aims to develop students' strategic thinking skills in online career management through hands-on assignments and analysis.

Course Content:

This course aims to provide the necessary knowledge and skills for individuals to use social media platforms strategically in career management in the digital age. Students will learn effective profile creation, content planning, digital reputation management and networking on tools such as LinkedIn, X (Twitter), Instagram and professional blogs. The course covers online personal brand design, interaction analysis, target audience identification, job posting research, recruitment trends and ethics in social networks. Through projects and assignments, students develop analysis, presentation and reporting skills and gain practical experience through real-world case studies. At the end of the course, participants design digital career strategies and create an effective online presence that aligns with their professional goals.

Learning Outcomes

The students who have succeeded in this course;
1) Professional social media profile creation and optimization.
2) Knows digital reputation and personal brand management.
3) Knows digital reputation and personal brand management, job advertisement tracking and ethical professional communication.

Course Flow Plan

Week	Subject	Related Preparation
1)	Determining the general situation of students about Career Management in Social Networks
2)	Overview of Social Networks and Web 2.0 / Web 3.0
3)	Getting to Know Social Networks & Setting Up Accounts
4)	Creating a Personal Blog
5)	How Social Media Has Transformed Human Resources
6)	HR Policies & Guidelines for Social Network Use
7)	Building a Social Media–Based CV – Assignment Distributed
8)	Midterm Week
9)	Digital Career Management with LinkedIn – Guest Speaker
10)	Mobile Platforms & Career Service Firms
11)	HR 2.0: Social Media Tools for Recruitment & Talent Retention
12)	Assignment Presentations
13)	Assignment Presentations
14)	Guest Speaker Session
15)	Final Exam Week

Sources

Course Notes / Textbooks:	Yok
References:	Yok

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Knows the basic terms used in optics, the history of optics, its development and the profession of optician.
2) Knows the environmental, social and ethical problems related to her\his profession and assumes the responsibilities related to them.
3) Observes the health and safety measures related to her\his profession.
4) It adopts the total quality philosophy and supports the relevant corporate processes.
5) Gains the basic math and physics knowledge required in the optician profession.
6) Learns information technologies, uses basic computer programs and professional software programs.
7) Knows eye anatomy and optics, has information about eye diseases.
8) Learns the refraction errors, knows the optical equipment used to correct these defects, measures the diopters of optical glasses by means of a phonometer, and determines the type of lens.
9) Knows the properties of materials defined in optics and recognizes optical instruments.
10) She/He reads the prescriptions prepared by the ophthalmologist, supplies the optical equipment, selects the most suitable glass and frame for the patient, and performs the most appropriate glasses assembly procedures in order to eliminate or alleviate vision disorders.
11) When there is a problem with optical materials in the optician laboratory or establishment, she/he understands and fixes the problem.
12) Obtains the knowledge of history belonging to the Ottoman and Republican Periods.
13) Learns Turkish language structure and acquires a basic level of English grammer that will enable her/him to communicate.
14) He/she makes the necessary financial planning in his/her institution and has general accounting knowledge.
15) The researcher is open to changes, has creative, program-solving skills and the ability to share solution suggestions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Knows the basic terms used in optics, the history of optics, its development and the profession of optician.
2)	Knows the environmental, social and ethical problems related to her\his profession and assumes the responsibilities related to them.
3)	Observes the health and safety measures related to her\his profession.
4)	It adopts the total quality philosophy and supports the relevant corporate processes.
5)	Gains the basic math and physics knowledge required in the optician profession.
6)	Learns information technologies, uses basic computer programs and professional software programs.
7)	Knows eye anatomy and optics, has information about eye diseases.
8)	Learns the refraction errors, knows the optical equipment used to correct these defects, measures the diopters of optical glasses by means of a phonometer, and determines the type of lens.
9)	Knows the properties of materials defined in optics and recognizes optical instruments.
10)	She/He reads the prescriptions prepared by the ophthalmologist, supplies the optical equipment, selects the most suitable glass and frame for the patient, and performs the most appropriate glasses assembly procedures in order to eliminate or alleviate vision disorders.
11)	When there is a problem with optical materials in the optician laboratory or establishment, she/he understands and fixes the problem.
12)	Obtains the knowledge of history belonging to the Ottoman and Republican Periods.
13)	Learns Turkish language structure and acquires a basic level of English grammer that will enable her/him to communicate.
14)	He/she makes the necessary financial planning in his/her institution and has general accounting knowledge.
15)	The researcher is open to changes, has creative, program-solving skills and the ability to share solution suggestions.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 30
Final	1	% 70
total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	3	3	98
Homework Assignments	1	5	2	5	12
Final	1	5	2	5	12
Total Workload					122