Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI376

Course Name:

Fundamentals of International Trade

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. ONAN ŞAHİN

Course Lecturer(s):

Onan ŞAHİN

Course Assistants:

Course Objective and Content

Course Objectives:	At the end of this course, students will be able to recognize the basic components of foreign trade, identify the problems that arise in these elements and choose solutions that suit their needs. At the end of the course, they will be able to apply this knowledge by developing the knowledge that a foreign trade employee should have and the ability to use it.
Course Content:	Foreign trade processes. State supports in foreign trade, exporters' associations, customs. finance and transportation methods, and payment/delivery methods in foreign trade.

Learning Outcomes

The students who have succeeded in this course;

Course Flow Plan

Week	Subject	Related Preparation
1)	International Economic Organizations	Lecture notes
2)	The Theory of Comparative Advantage and the Return of Foreign Trade	Lecture notes
3)	Modern Trade Theories	Lecture notes
4)	Imperfect Competition and Foreign Trade	Lecture notes
5)	Imperfect Competition and Foreign Trade	Lecture notes
6)	Tariffs and Quotas	Lecture notes
7)	Foreign Trade Policy	Lecture notes
8)	Midterm exam
9)	International Trade - Labor and Environmental Standards	Lecture notes
10)	Balance of Payments	Lecture notes
11)	Exchange Rate and Exchange Rate Systems	Lecture notes
12)	Open Economy	Lecture notes
13)	Protectionism and Liberalization in Foreign Trade	Lecture notes
14)	Development and Structure of Foreign Trade in Turkey	Lecture notes
15)	Final exam

Sources

Course Notes / Textbooks:	Adım Adım Dış Ticaret
References:	Ders notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes
Program Outcomes
1) Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2) Use practices and techniques related to sales and sales force management by associating them with theoretical framework
3) Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
4) Has the ability to apply the knowledge of consumer behavior in local and global markets.
5) Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
6) Have basic law knowledge related to the field.
7) Knows marketing research process and analysis methods and interprets the results of analysis.
8) Has knowledge about how a brand is formed and managed.
9) Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.
10) Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.
11) Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.
12) The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2)	Use practices and techniques related to sales and sales force management by associating them with theoretical framework
3)	Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
4)	Has the ability to apply the knowledge of consumer behavior in local and global markets.
5)	Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
6)	Have basic law knowledge related to the field.
7)	Knows marketing research process and analysis methods and interprets the results of analysis.
8)	Has knowledge about how a brand is formed and managed.
9)	Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.
10)	Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.
11)	Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.
12)	The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 40
Final Pratik	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3			42
Midterms	1	41			41
Final	1	42			42
Total Workload					125