E-commerce and Marketing (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

ETP006

Course Name:

Entrepreneurship and Business Start-up

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Course Coordinator:

Öğr. Gör. ÖZLEM NUR BESLER

Course Lecturer(s):

ÖZLEM NUR BESLER

Course Assistants:

Course Objective and Content

Course Objectives:

It aims to ensure that students have the necessary qualifications and knowledge to start a business, and to equip students with the necessary equipment to reveal and develop their entrepreneurial characteristics.

Course Content:

The focus of the course is the entrepreneur. In this context, the nature of the environment in which an entrepreneur works and the unique characteristics of an entrepreneurial manager are discussed. Issues related to the conceptual framework of entrepreneurship, priority areas, basic functions, financing, process, culture, local and international context of entrepreneurship will be addressed. With this course, students are enabled to reveal their entrepreneurial characteristics and develop them.

Learning Outcomes

The students who have succeeded in this course;
1) Questions entrepreneurial characteristics based on entrepreneurial characteristics. It allows to compare the activities described regarding the types of entrepreneurship.
2) Develops his/her own entrepreneurial characteristics by evaluating the entrepreneurial characteristics in successful entrepreneurship stories.
3) Compares opportunities in the appropriate sector by learning the barriers and incentives in entrepreneurship

Course Flow Plan

Week	Subject	Related Preparation
1)	Economics Basic Concepts, Entrepreneurship Concept and Development	NON
2)	Entrepreneurship Culture	NON
3)	Entrepreneurship and Ethics	NON
4)	Priority Areas of Entrepreneurship	NON
5)	Innovation Method	NON
6)	Competition Analysis in Entrepreneurship	NON
7)	Strategic Cooperation in Entrepreneurship	NON
8)	MIDTERM	NON
9)	Basic Function of Entrepreneurs	NON
10)	Marketing Methods in Entrepreneurship	NON
11)	Financing of Entrepreneurship	NON
12)	Entrepreneurship and Innovation in Public Administration	NON
13)	Social Entrepreneurship Versus Commercial Entrepreneurship in Solving Social Problems	NON
14)	Entrepreneurship-Globalization Relationship	NON
15)	Final Exam	non

Sources

Course Notes / Textbooks:	yok
References:	yok

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
1) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.
2) Having the ability to catch up with the speed of the digital age and keep their information up to date

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
1)	Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.
2)	Having the ability to catch up with the speed of the digital age and keep their information up to date

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	13	26
Midterms	1	1
Final	1	1
Total Workload		28