Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI210

Course Name:

Entrepreneurship Applications

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. GÜLSÜM GÖKGÖZ

Course Lecturer(s):

Dr. Cem Duran

Course Assistants:

Course Objective and Content

Course Objectives:	This course is designed to help students understand the important role of technological innovation in the entrepreneurial process and to understand the process of setting up new technology-based initiatives.
Course Content:	Giving theoretical information about entrepreneurship and business planning, examination of successful business models, preparation business plan and presentation.

Learning Outcomes

The students who have succeeded in this course;
1) Understanding the dynamic role of entrepreneurship and small businesses
2) Organizing and Managing a Small Business
3) Financial Planning and Control
4) Forms of Ownership for Small Business
5) Strategic Marketing Planning
6) New Product or Service Development
7) Business Plan Creation

Course Flow Plan

Week	Subject	Related Preparation
1)	Entrepreneurship Theory (Entrepreneur, entrepreneurship, basic concepts about entrepreneurship)
2)	Entrepreneurship Process (Business idea development and creativity)
3)	Dynamics of New Economy
4)	Internet and Marketing
5)	Business Plan Concept and Preparation
6)	Business Plan Concept and Preparation
7)	Case 1 - Entrepreneurship
8)	Midterm Exam
9)	Case 2 - Finance in Entrepreneurship
10)	Case 3 - Human Resources in Entrepreneurship
11)	Case 4 - Marketing in Entrepreneurship
12)	Case 5 - Investor Presentation
13)	Business Plan Presentations
14)	Business Plan Presentations
15)	Business Plan Presentations
16)	Finals Week

Sources

Course Notes / Textbooks:	Özmen, Şule (2013), Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, Genişletilmiş 5.Baskı, Bilgi Üniversitesi Yayınları.
References:	Özmen, Şule (2013), Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, Genişletilmiş 5.Baskı, Bilgi Üniversitesi Yayınları.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2) Use practices and techniques related to sales and sales force management by associating them with theoretical framework
3) Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
4) Has the ability to apply the knowledge of consumer behavior in local and global markets.
5) Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
6) Have basic law knowledge related to the field.
7) Knows marketing research process and analysis methods and interprets the results of analysis.
8) Has knowledge about how a brand is formed and managed.
9) Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.
10) Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.
11) Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.
12) The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2)	Use practices and techniques related to sales and sales force management by associating them with theoretical framework
3)	Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
4)	Has the ability to apply the knowledge of consumer behavior in local and global markets.
5)	Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
6)	Have basic law knowledge related to the field.
7)	Knows marketing research process and analysis methods and interprets the results of analysis.
8)	Has knowledge about how a brand is formed and managed.
9)	Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.
10)	Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.
11)	Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.
12)	The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Homework Assignments	5	25
Midterms	1	15
Final	1	30
Total Workload		118