ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Course Introduction and Application Information
| Course Code: | UNI095 | ||||
| Course Name: | Career Development Planning and Management | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. HİLAL ÇAKAR ÖZCAN | ||||
| Course Lecturer(s): | HİLAL ÇAKAR | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | Introducing career methods to help students adapt to the rapidly changing economic, social, cultural, ethical and legal conditions of the business world and to gain the ability to adapt them to their own lives. As the highly motivated employees who can predict the future, know what is waiting for them, determine their goals, and aim to ensure that they have the necessary knowledge and equipment to devote themselves to their jobs. |
| Course Content: | Career concept, career planning and stages,Individual career development, developing a personal career strategy,Career planning model, career options related to teaching fields; Preparing a curriculum vitae (CV) and types of résumé, CV format and examples, Important points to keep in minds while preparing a CV, Make cover letters for resumes introducing theirselves, promotional letters, methods and types of job interview preparation to job interview, and stages, Situations that may be encountered in interviews; Question types, body language signs. |
Learning Outcomes
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The students who have succeeded in this course;
1) 1. Be able to explain the principles underlying career planning 2) 2. Improve their personal profile by ascertaining their interests. 3) 3. Develop career goals that are achievable to get the most appropriate jobs for them. 4) 4. Discover appropriate career options, job types, and position requirements in the selected sectors. 5) 5. Improve interaction/ communication skills 6) 6. Prepare documents such as job application, letter of intent, resume etc |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | What is career management? | - |
| 2) | Career Planning and Development | - |
| 3) | Career Planning and Development | - |
| 3) | Career Planning and Development | - |
| 4) | Career stages: to know your personal preferences | - |
| 5) | Career tendencies in the world | - |
| 6) | What the business orld expects from unexperienced graduates? | - |
| 7) | How to create a good resume, a cover letter and a thank you letter | - |
| 8) | Midterm Exam | - |
| 9) | How to make an impressive job interview. Interview techniques, research business techniques | - |
| 10) | Basic concepts of performance management | - |
| 11) | Time management | - |
| 12) | Professional etics: What is wrongdoing? | - |
| 13) | Professional etics: What is wrongdoing? How to avoid whistleblowing? | - |
| 14) | General review | - |
| 15) | Fınal Exam | - |
Sources
| Course Notes / Textbooks: | Bulunmamaktadır. |
| References: | Ünsal, P. (2015). Kariyeri Gelişimi Kuramları ve Kariyer Danışmanlığı. Ankara: Nobel Yayın Dağıtım. Erdoğmuş N. (2003). Kariyer Geliştirme: Kuram ve Uygulama. Ankara: Nobel Yayın Dağıtım. Kuzgun, Y. (2014). Meslek Gelişimi ve Danışmanlığı (4. Baskı). Ankara: Nobel Yayın Dağıtım. Bedük, A. ve Mete, O. (2007). Kariyerinize C Vitamini. İş Görüşmesi ve Özgeçmiş Yazma Teknikleri. Ankara: Gazi Kitabevi. Soysal, S. (1997). İş Ararken Etkili Özgeçmiş Yazmanın ve Başarılı Görüşmeler Yapmanın Yolları. İstanbul: Remzi Kitabevi. |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||
| 1) Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life. | ||||||||||||
| 2) Use practices and techniques related to sales and sales force management by associating them with theoretical framework | ||||||||||||
| 3) Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications. | ||||||||||||
| 4) Has the ability to apply the knowledge of consumer behavior in local and global markets. | ||||||||||||
| 5) Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level. | ||||||||||||
| 6) Have basic law knowledge related to the field. | ||||||||||||
| 7) Knows marketing research process and analysis methods and interprets the results of analysis. | ||||||||||||
| 8) Has knowledge about how a brand is formed and managed. | ||||||||||||
| 9) Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly. | ||||||||||||
| 10) Knows the responsibility and ethical values of the profession; acts in accordance with the values of society. | ||||||||||||
| 11) Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management. | ||||||||||||
| 12) The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field. | ||||||||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life. | |
| 2) | Use practices and techniques related to sales and sales force management by associating them with theoretical framework | |
| 3) | Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications. | |
| 4) | Has the ability to apply the knowledge of consumer behavior in local and global markets. | |
| 5) | Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level. | |
| 6) | Have basic law knowledge related to the field. | |
| 7) | Knows marketing research process and analysis methods and interprets the results of analysis. | |
| 8) | Has knowledge about how a brand is formed and managed. | |
| 9) | Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly. | |
| 10) | Knows the responsibility and ethical values of the profession; acts in accordance with the values of society. | |
| 11) | Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management. | |
| 12) | The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field. |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 1 | 42 | 42 | ||||
| Homework Assignments | 1 | 18 | 18 | ||||
| Midterms | 1 | 25 | 25 | ||||
| Final | 1 | 40 | 40 | ||||
| Total Workload | 125 | ||||||