Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI264

Course Name:

Short Film

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. ENES ALUÇ

Course Lecturer(s):

Dr. Öğr. Üyesi Cahit ÜSTÜN

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to provide students with basic short film knowledge by explaining the concept of short films and their historical development. As a technical text, it aims to explain how a short film script should be written and shooting techniques, with examples, and to enable the student to produce their own short films.
Course Content:	Main topics covered in this course: Concept of Short Film, Historical Development of Short Film, Short Film Writing and Shooting Techniques, Short Film Examples and Ppractices

Learning Outcomes

The students who have succeeded in this course;
1) 1- Students learn the short film process.
2) 2- Students master the short film genres.
3) 3- Students gain technical knowledge about how to produce short films in these genres.
4) 4- Students learn how to turn an idea into a short film.
5) 5- Students experience their own short films professionally and permanently.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the Concept of Short Film
2)	What is a Short Film?
3)	History of Short Film
4)	Short Film Script
5)	Short Film Types and Examples
6)	Creating a Scenario and Character in a Short Film
7)	Kısa Filmde Senaryo ve Karakter Oluşturmak (Practice)
8)	Midterm
9)	Elements of Short Film
10)	Production Stages of the Short Film
11)	Short Film Shooting Techniques
12)	Short Film Shooting Techniques (Practice)
13)	Short Film Screening and Evaluation

Sources

Course Notes / Textbooks:	· Kısa Film Yapımı- Jim Piper, Say Yayınları · Kısa Film, Aytekin Can, Atlas Akademi Yayınları · Kısa Filmler, Nasıl Yapılır, Nasıl Dağıtılır, Nathan Parker, Kalked
References:	· Kısa Filmin Öyküsü, Kolektif, Es Yayınları · Kısa Film Senaryosu, Sergei Eisenstein, Agora Yayınevi · Yazarın Yolculuğu, Christopher Vogler, Okuyan Us Yayınları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 40
Project	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0			0
Presentations / Seminar	1	0			0
Project	2	0			0
Homework Assignments	1	0			0
Midterms	1	0			0
Final	1	0			0
Total Workload					0