Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI253

Course Name:

Decision Making and Problem Solving Techniques

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. TAYFUN UTAŞ

Course Lecturer(s):

Tayfun Utaş

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to provide students with the ability to analyze complex decision-making processes and produce solutions. Throughout the course, students will understand decision-making processes through statistical and optimization models, develop their analytical thinking skills and have the opportunity to apply problem-solving techniques.
Course Content:	1. Decision Making Process and Models 2. Statistical Decision Making Techniques 3. Optimization Models and Solution Techniques 4. Problem Solving Approaches and Techniques 5. Real Life Applications of Decision Making and Problem Solving Techniques

Learning Outcomes

The students who have succeeded in this course;
1) Ability to understand and analyze decision-making processes and models.
2) Ability to analyze data through statistical and optimization models.
3) Developing analytical thinking abilities.
4) Ability to apply effective problem solving techniques.
5) Ability to apply decision-making and problem-solving techniques to real-life situations.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to Decision Making Process and Models
2)	Statistical Decision Making Techniques - I
3)	Statistical Decision Making Techniques - II
4)	Introduction to Optimization Models
5)	Optimization Solution Techniques - I
6)	Optimization Solution Techniques - II
7)	Introduction to Problem Solving Approaches
8)	Midterm exam
9)	Problem Solving Techniques - I
10)	Problem Solving Techniques - II

Sources

Course Notes / Textbooks:	1. Bazerman, M.H. & Moore, D.A. (2012). Judgment in Managerial Decision Making. Wiley. 2. Dyer, J.S. & Watson, G. (2013). Analytic Decision Making. Springer.
References:	1. Hammond, J.S., Keeney, R.L., & Raiffa, H. (2006). Smart Choices: A Practical Guide to Making Better Decisions. Broadway Business. 2. Ullman, D.G. (2010). The Mechanical Design Process. McGraw-Hill.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3	2		70
Midterms	1	20	2		22
Final	1	30	3		33
Total Workload					125