Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI233

Course Name:

Innovative Approaches in Health

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. ELİF ÖRSELOĞLU

Course Lecturer(s):

ELİF ÖRSELOĞLU

Course Assistants:

Course Objective and Content

Course Objectives:	In this course, it is aimed to explain the concepts such as innovation, creativity and entrepreneurship to the students, to enable them to comprehend the connection between each other, and to develop behaviors in this regard by enabling them to think innovatively in health service presentations.
Course Content:	This course includes information on innovative approaches, entrepreneurship and innovation in healthcare delivery, the relationships between entrepreneurship and innovation, and innovative initiatives in healthcare delivery.

Learning Outcomes

The students who have succeeded in this course;
1) 1) Defines innovation
2) 2) Defines entrepreneurship
3) 3) Establishes the connection between innovation and entrepreneurship.
4) 4) Follows the innovation studies in the health sector

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction of the course, Getting to know
2)	The Concept and Scope of Creativity
3)	Innovation Concept and Scope
4)	Types of Innovation
5)	The concept and scope of entrepreneurship
6)	Entrepreneurship culture and dimensions
7)	MİDTERM
8)	Characteristics of the entrepreneur
9)	Generating innovative ideas
10)	Innovative Product Development Process-1
11)	Innovative Product Development Process-2
12)	Innovation and entrepreneurship in the Health Sector
13)	Examples of innovation in Healthcare Delivery-1
14)	Examples of innovation in Healthcare Delivery-2
15)	FINAL

Sources

Course Notes / Textbooks:	1) Merih YD. İnovatif Hemşirelerin Yol Haritası. Nobel Tıp Kitabevleri, 2018. 2) Stell G., “İnovasyonu Haritalamak Dijital Çağda Özgün İnovasyon Stratejileri” TTGV, 2018.
References:	1. Stell G., “İnovasyonu Haritalamak Dijital Çağda Özgün İnovasyon Stratejileri” TTGV, 2018. 2. İnovatif Hemşireler Derneği - web linki http://inovatifhemsirelikdernegi.com. 3. Drucker P. İnovasyon ve Girişimcilik, 1. Baskı, Optimistik Yayınları, 2017

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	28	% 0
Quizzes	1	% 20
Midterms	1	% 40
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100