Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI221

Course Name:

Mother and Child Health

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Araş. Gör. ELİF BALKAN

Course Lecturer(s):

Asst. Prof. Refika Genc Koyucu

Course Assistants:

Course Objective and Content

Course Objectives:

Students' maternal and child health, Pregnancy, Childbirth, Postpartum, Diseases of 0-5 year old children, Contagious Diseases of 0-5 year old children, etc. to develop their skills.

Course Content:

Definition of mother-child health, status of child health in our country and in the world, formation of pregnancy, child development during pregnancy, physical development (height, weight) and follow-up of 0-5 year old children, pediatric diseases (diarrhea and respiratory tract infections) seen in 0-5 year old children , immunization and rash diseases), vaccines, alternative practices related to pregnancy and newborn.

Learning Outcomes

The students who have succeeded in this course;
1) Will be able to define the factors affecting maternal and child health in the world and in our country.
2) Will be able to evaluate the criteria showing maternal and child health.
3) Will be able to explain the formation of pregnancy and the development of the child during pregnancy.
4) Will be able to define infectious and chronic diseases of children.
5) Will know the basic concepts of maternal and child health.
6) Has knowledge about alternative practices related to pregnancy and newborn.

Course Flow Plan

Week	Subject	Related Preparation
1)	The Situation of Mother-Child Health in the World in Turkey and Basic Indicators
2)	Definition of Health and Factors Affecting Health
3)	Pregnancy Development (Antenatal, Birth, Postnatal)
4)	Child Development (Postnatal Newborn Care)
5)	Robust Child Follow-up (Public Health Approach)
6)	Dairy Banking and Ethical Dimension
7)	Midterm exam
8)	Diseases and Symptoms of 0-5 Years-Old Children
9)	Diseases and Symptoms of 0-5 Years-Old Children
10)	Traditional (Taste) Practices in the Newborn
11)	vaccines
12)	Game Injuries and First Aid
13)	Approach to Child Abuse
14)	Baby and Child Nutrition
15)	Course evaluation
16)	Final exam

Sources

Course Notes / Textbooks:	T.C. Sağlık Bakanlığı anne bebek cocuk ergen izlem protokolleri rehberi
References:	Öğretim üyesinin önerdiği makaleler

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 30
Final	1	% 70
total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Presentations / Seminar	7	21
Homework Assignments	16	48
Midterms	1	3
Final	1	3
Total Workload		117