E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI217

Course Name:

Script and Directing

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. ALEV TAŞ

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The courses, which include teaching the theoretical and practical dimensions of the script, which is one of the basic elements of cinema and television, include the content of the total film director, the consumption used in scriptwriting, and writing a script with the classical actor structure.

Course Content:

Narrative and screenplay narrative, historical development of dramatic structure, historical and theoretical development of script text, 3-Act scenario structure, hero's journey, American and French script writing style, logline, synopsis, treatment, separation script, shooting script, types of storytelling in script structure, shooting, scene, sequence structure, situation story, event story, adaptation, documentary script.

Learning Outcomes

The students who have succeeded in this course;

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the lesson, introduction of resources and the term lesson plan. Narrative, Characteristics of the narrative, Features that distinguish the scenario narrative from other narratives.	Seymour Chatman, Story and Discourse: Deki Pub., Umberto Eco, Six Walks in Narrative Woods: Can Yay.
2)	Definition of the movie script, General features. Screening: The Crowd: King Vidor	Öktem Başol, Scenario Book: Script Writing Techniques and Film Stories: İthaki Yay.
3)	Historical development of script text, Europe and America. Screening: Borton Fink: Ethan &Joel Coen	Öktem Başol, Scenario Book: Script Writing Techniques and Film Stories: İthaki Yay
4)	Elements of dramatic structure in Aritotle's Poetics: Mimesis, Catharsis, Tragedy, comedy.	Aristotle, Poetics: Life bow.
5)	Elements of dramatic structure in Aritotle's Poetics: Mimesis, Catharsis, Tragedy, comedy. Situation and Event stories.	Aristotle, Poetics: Life bow. Feridun Akyürek: Script Writing Book, Ö.Nilay Erbalaban Gürbüz handouts Application
6)	The Hero's Journey in Terms of Scenario Theory, Storytelling Technique. Screening: The Wizard of Oz: Victor Fleming	Christopher Vogler, The Writer's Journey: Reading Us Pub.
7)	Three-Act Structure, Nodes, Climaxes in Scenario Theory. Screening: All About Eve:Joseph Mankiewicz	Syd Field, Fundamentals of Screenwriting: Alpha Pub.
8)
9)	Scenario Writing Stages and Basic Scenario Terms: Logline, Storyline, Synopsis, Scene Transcript, Developing Scenario, Separation and Shooting Scenario	Öktem Başol, Scenario Book: Script Writing Techniques and Film Stories: İthaki Yay.
10)	Scenario Writing Stages and Basic Scenario Terms: Logline, Storyline, Synopsis, Scene Transcript, Developing Scenario, Separation and Shooting Scenario	Öktem Başol, Scenario Book: Script Writing Techniques and Film Stories: İthaki Yay.
11)	Formal features of the script text: Scene title, Narrative language, Didaskalya and Sound Elements of American Script Usage in Format	Öktem Başol, Scenario Book: Script Writing Techniques and Film Stories: İthaki Yay.
12)	Formal features of the script text: Character, Dialogue, Voiceover,	Öktem Başol, Screenplay Book: Script Writing
13)	Adaptation, Documentary Screenplay	Öktem Başol, Script Book: Script Writing Techniques and Film Stories: İthaki Yay
14)

Sources

Course Notes / Textbooks:

Seymour Chatman, Öykü ve Söylem: Deki Yay., Umberto Eco, Anlatı Ormanlarında Altı Gezinti: Can Yay. Öktem Başol, Senaryo Kitabı: Senaryo Yazım Teknikleri ve Film Öyküleri: İthaki Yay. Aristoteles, Poetika: Can yay. Syd Field, Senaryo Yazımının Temelleri: Alfa Yay. Christopher Vogler, Yazarın Yolculuğu: Okuyan Us Yay., Ali Karadaoğan, Senaryo ve Anlatı: De Ki Yay., Feridun Akyürek, Senaryo Yazarı Olmak: Mediacat Kitaplığı.

References:

Her Derste Hoca Tarafindan Önerilecek Filmler Ve Ders Izlencesinde Belirtilen Filmler.

Course - Program Learning Outcome Relationship

Course Learning Outcomes
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Midterms	1	0			0
Final	1	0			0
Total Workload					0