Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI217

Course Name:

Script and Directing

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. ALEV TAŞ

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The courses, which include teaching the theoretical and practical dimensions of the script, which is one of the basic elements of cinema and television, include the content of the total film director, the consumption used in scriptwriting, and writing a script with the classical actor structure.

Course Content:

Narrative and screenplay narrative, historical development of dramatic structure, historical and theoretical development of script text, 3-Act scenario structure, hero's journey, American and French script writing style, logline, synopsis, treatment, separation script, shooting script, types of storytelling in script structure, shooting, scene, sequence structure, situation story, event story, adaptation, documentary script.

Learning Outcomes

The students who have succeeded in this course;

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the lesson, introduction of resources and the term lesson plan. Narrative, Characteristics of the narrative, Features that distinguish the scenario narrative from other narratives.	Seymour Chatman, Story and Discourse: Deki Pub., Umberto Eco, Six Walks in Narrative Woods: Can Yay.
2)	Definition of the movie script, General features. Screening: The Crowd: King Vidor	Öktem Başol, Scenario Book: Script Writing Techniques and Film Stories: İthaki Yay.
3)	Historical development of script text, Europe and America. Screening: Borton Fink: Ethan &Joel Coen	Öktem Başol, Scenario Book: Script Writing Techniques and Film Stories: İthaki Yay
4)	Elements of dramatic structure in Aritotle's Poetics: Mimesis, Catharsis, Tragedy, comedy.	Aristotle, Poetics: Life bow.
5)	Elements of dramatic structure in Aritotle's Poetics: Mimesis, Catharsis, Tragedy, comedy. Situation and Event stories.	Aristotle, Poetics: Life bow. Feridun Akyürek: Script Writing Book, Ö.Nilay Erbalaban Gürbüz handouts Application
6)	The Hero's Journey in Terms of Scenario Theory, Storytelling Technique. Screening: The Wizard of Oz: Victor Fleming	Christopher Vogler, The Writer's Journey: Reading Us Pub.
7)	Three-Act Structure, Nodes, Climaxes in Scenario Theory. Screening: All About Eve:Joseph Mankiewicz	Syd Field, Fundamentals of Screenwriting: Alpha Pub.
8)
9)	Scenario Writing Stages and Basic Scenario Terms: Logline, Storyline, Synopsis, Scene Transcript, Developing Scenario, Separation and Shooting Scenario	Öktem Başol, Scenario Book: Script Writing Techniques and Film Stories: İthaki Yay.
10)	Scenario Writing Stages and Basic Scenario Terms: Logline, Storyline, Synopsis, Scene Transcript, Developing Scenario, Separation and Shooting Scenario	Öktem Başol, Scenario Book: Script Writing Techniques and Film Stories: İthaki Yay.
11)	Formal features of the script text: Scene title, Narrative language, Didaskalya and Sound Elements of American Script Usage in Format	Öktem Başol, Scenario Book: Script Writing Techniques and Film Stories: İthaki Yay.
12)	Formal features of the script text: Character, Dialogue, Voiceover,	Öktem Başol, Screenplay Book: Script Writing
13)	Adaptation, Documentary Screenplay	Öktem Başol, Script Book: Script Writing Techniques and Film Stories: İthaki Yay
14)

Sources

Course Notes / Textbooks:

Seymour Chatman, Öykü ve Söylem: Deki Yay., Umberto Eco, Anlatı Ormanlarında Altı Gezinti: Can Yay. Öktem Başol, Senaryo Kitabı: Senaryo Yazım Teknikleri ve Film Öyküleri: İthaki Yay. Aristoteles, Poetika: Can yay. Syd Field, Senaryo Yazımının Temelleri: Alfa Yay. Christopher Vogler, Yazarın Yolculuğu: Okuyan Us Yay., Ali Karadaoğan, Senaryo ve Anlatı: De Ki Yay., Feridun Akyürek, Senaryo Yazarı Olmak: Mediacat Kitaplığı.

References:

Her Derste Hoca Tarafindan Önerilecek Filmler Ve Ders Izlencesinde Belirtilen Filmler.

Course - Program Learning Outcome Relationship

Course Learning Outcomes
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Midterms	1	0			0
Final	1	0			0
Total Workload					0