Course Introduction and Application Information

Course Code:

HIR032

Course Name:

Ad Analysis

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Prof. Dr. Hasip Pektaş

Course Assistants:

Course Objective and Content

Course Objectives:	Acquiring theoretical and aesthetic knowledge about advertising and advertising, analyzing and criticizing graphic design productions for advertising in terms of form and content, examining and interpreting past and current advertising approaches comparatively, and producing contemporary, original and creative advertising ideas by using this knowledge and skill.
Course Content:	Controversial analyzes on published advertisement examples such as the definition, purpose and types of advertisement as a form of communication, research process in advertisement, creation of creative thinking, television advertisement, newspaper and magazine advertisement, outdoor promotional pieces.

Learning Outcomes

The students who have succeeded in this course;
1) 1-Defining the conceptual, plastic and aesthetic information about advertising and advertising.
2) 2-To have information about the historical development of advertising.
3) 3- Having an idea about past and current, local and universal design styles related to advertising and advertising
4) 4- To be able to compare and evaluate the ways in which the advertisement was handled in different periods.
5) 5-To have information about the production stages of the advertisement
6) 6-To be able to evaluate advertisement designs in terms of the balance between functionality and aesthetics.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is Advertising?	Computer
2)	What are the Functions and Effects of Advertising?	Computer
3)	Advertising and Semiotics	Computer
4)	Semiotics in TV Ads	Computer
5)	THY Advertising Film Analysis	Computer
6)	The Power of Image	Computer
7)	1. Midterm Exam. Analysis of Indicators on Press Advertisements	Computer
8)	Comparative Ads	Computer
9)	Roland Barthes and Display Systems	Computer
10)	Advertising Production, Creative Strategy, Use of Characters (women, men, children) in Ad-vertising	Computer
11)	The Universe Created by Robot Characters in the “Arçelik” Advertisement	Computer
12)	2. Midterm Exam. Analysis of Indicators on Internet Advertisements	Computer
13)	Subliminal Advertising and Subliminal Advertising Analysis: Palmolive and Yandex Ads	Computer
14)	Press Release Examples and Analysis	Computer

Sources

Course Notes / Textbooks:	Baudrillard, Jean(2021).Tüketim Toplumu. Çev Nilgün Tutal ve Ferda Keskin.İstanbul:Ayrıntı Yayınları. 15. Baskı
References:	1. Dağtaş, Banu(2003).Reklâmı Okumak. Ankara: Ütopya Yayınevi. 2. Küçükerdoğan,R.(2009) Reklâm Nasıl Çözümlenir, İstanbul,Beta.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	2	25	2		54
Final	1	25	2		27
Total Workload					123