Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

HIR108

Course Name:

Computer Visual Design

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Prof. Dr. Hatice Öz Pektaş

Course Assistants:

Course Objective and Content

Course Objectives:	To gain proficiency in preparing and editing various visuals using computer programs.
Course Content:	During the course, terms related to the field of digital design are explained. Pixel and vector-based image editing and creation programs are used. Information on the interface and usage of the basic programs used to produce visual designs in computer environment is given with the design principles.

Learning Outcomes

The students who have succeeded in this course;
1) Organizes images in computer environment,
2) Creates new visuals in computer environment,
3) Mastery of pixel and vector based software

Course Flow Plan

Week	Subject	Related Preparation
1)	Overview of the types of software used for electronic image creation and processing	n/a
2)	Vector drawing	n/a
3)	Image processing	n/a
4)	File storage and retrieval considerations	n/a
5)	Computer as a visualization tool: Traditional and computer graphics techniques, choosing the right software program.	n/a
6)	Overview of the use of vector graphics, introduction of tools and menu options	n/a
7)	Application of learned techniques in creative project	n/a
8)	Midterm	n/a
9)	Color models and systems	n/a
10)	Image manipulation: introduction of tools and menu options	n/a
11)	Image processing: File size and storage issues	n/a
12)	Working Between Adobe Photoshop and Adobe Illustrator	n/a
13)	Application of learned techniques in creative project	n/a
14)	Final exam	n/a

Sources

Course Notes / Textbooks:	Özge Mardi Bayar, Grafik Tasarım Rehberi, Kodlab Yayın Dağıtım, 2019.
References:	Özge Mardi Bayar, Grafik Tasarım Rehberi, Kodlab Yayın Dağıtım, 2019.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	1	2	2
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	1	2	3
3) They have knowledge and skills about changing and evolving communication methods and technologies.	2	1	1
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	1	2	1
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	1	2	2
6) They combine different communication areas in a holistic and strategic way.	2	2	2
7) They use written and verbal communication skills effectively.	1	2	2
8) They develop and implement strategies by thinking creatively and critically.	2	3	1
9) They have management skills.	2	2	2
10) They use research capability effectively.	2	2	2
11) They have an ethical business understanding and social responsibility.	2	1	2
12) They have capable of analytical thinking and problem solving.	1	2	2
13) They have teamwork skills.	2	1	2
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.	2	2	2
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	2	2	2

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	1
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	2
3)	They have knowledge and skills about changing and evolving communication methods and technologies.	3
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	2
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	2
6)	They combine different communication areas in a holistic and strategic way.	2
7)	They use written and verbal communication skills effectively.	2
8)	They develop and implement strategies by thinking creatively and critically.	2
9)	They have management skills.	3
10)	They use research capability effectively.	2
11)	They have an ethical business understanding and social responsibility.	3
12)	They have capable of analytical thinking and problem solving.	3
13)	They have teamwork skills.	3
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.	3
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Midterms	1	49			49
Final	1	63			63
Total Workload					112