Visual Communication Design Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

GIT019

Course Name:

Design Thinking

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. HATİCE ÖZ PEKTAŞ

Course Lecturer(s):

Prof. Dr. Hatice Öz Pektaş

Course Assistants:

Course Objective and Content

Course Objectives:	Course Objectives This course will introduce key approaches to design thinking and relate it to business models as designable constructs.
Course Content:	Course Content Within the scope of the course, the basic concepts required for design thinking and processes such as empathy, definition, design, prototyping and testing are introduced. Solving problems with human-oriented creative thinking techniques; The content of the course consists of producing solutions with design-oriented thinking techniques in the face of complex problems.

Learning Outcomes

The students who have succeeded in this course;
1) Defines and critically discusses design thinking approaches and concepts
2) Analyzes problems from the perspective of design thinking
3) Critically apply design thinking principles to address innovation problems
4) Understands terms and models in the field of design
5) Recognizes learning and teacher realization processes in design processes
6) Participates in innovation in creative projects

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction, syllabus and explanation of needs.
2)	Design thinking, fundamentals of human-centered design
3)	Innovation and adaptation barriers: learning by doing
4)	History of user needs
5)	Complex problems and design; ethics in design
6)	Phase I: Empathy: Discovering overt and hidden needs
7)	Phase II: Identifying: Recognizing the problem and user needs
8)	Midterms
9)	Phase III: Generating Ideas
10)	Developing Ideas
11)	Phase IV: Experimentation, prototyping
12)	Prototype Presentations
13)	Phase V: Testing and evaluation
14)	Final exams

Sources

Course Notes / Textbooks:	Tasarım Odaklı Düşünce - Design Thinking Yazar: Emrah Kozan Yayınevi : Abaküs Kitap
References:	Required Course Materials The Design of Everyday Things, Don Norman, 1988. Suggested Course Materials Tasarım Odaklı Düşünce-Design Thinking, Emrah Kozan, 2021.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	2	2	3	2	1	2
1) To have the necessary knowledge and skills about computer technologies required to produce designs.	1	1	2	3	1	1
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	1	3	3	1	2	1
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	1	1	2	1	1	1
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	2	1	1	1	1	1
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	3	1	2	3	2	1
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	1	2	3	3	2	2
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	1	2	2	2	3	3
3) To be able to analyze and use design-oriented thinking processes for visual communication products.	2	1	2	2	2	3
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	2	2	2	1	1	2
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	2	1	2	2	3	2
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	1	3	2	1	2	1
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	1	2	2	1	1	1

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	2
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.	1
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	2
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	1
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	2
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	1
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	2
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	1
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.	3
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	2
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	3
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	3
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	3

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Homework Assignments	7	60
Midterms	1	8
Final	1	8
Total Workload		118