Visual Communication Design Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

GIT008

Course Name:

Advertising Photography

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. CAHİT ÜSTÜN

Course Lecturer(s):

Dr. Öğr. Üyesi Cahit ÜSTÜN

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to provide students with basic photography knowledge and to create vision culture. Students can learn the basic equipment related to photography and take photos and edit the photos they take. With all this information, they can acquire and apply skills specifically for advertising photography.
Course Content:	This topics covered: concept photo, history of photography, advertising photography, photo techniques, photographic equipment, photo samples and practices.

Learning Outcomes

The students who have succeeded in this course;
1) Students learns the concept of photography.
2) Students can use basic photography equipment.
3) Students will have information about the history of photography and important photographers.
4) Students learn photography and editing.
5) Students can design professional photography concepts.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction To The Concept Of Photography
2)	History And Development Process Of The Photography
3)	Types Of Photography And Examples
4)	Features Of Digital Photography And Digital Cameras
5)	Lenses
6)	Aperture Shutter Speed ISO Depth of Field
7)	Aperture Shutter Speed ISO Depth of Field Practices
8)	Mid Term
9)	Light and Composition in Advertising Photography
10)	Light and Composition in Advertising Photography Practices
11)	Equipment Used in Advertising Photography
12)	Photo Shooting Practices
13)	Photo Shooting Practices
14)	Photo Shooting Practices
15)	Photo Shooting Practices
16)	Final Exam

Sources

Course Notes / Textbooks:	• Dijital Fotoğrafçının El Kitabı, Scoot Kelby, Alfa Yanıncılık, 2006. • Fotoğrafın Yapısal Öğeleri ve Fotoğraf Sanatında Kompozisyon, Sabit Kalfagil, İlke Kitap, 2014. • Fotoğrafın Kısa Tarihi, Walter Benjamin, Agora Kitaplığı, 2013.
References:	• Fotoğraf Neden Kusursuz Olmak Zorunda Değildir, Hayalperest Kitap, Jackie Higgins, 2014. • Sanatın Öyküsü, E.H.Gombrich, Remzi Kitabevi. • Fotoğraf Üzerine, Susan Sontag, Agora Kitaplığı, 2008.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	3	3	3	3	2
1) To have the necessary knowledge and skills about computer technologies required to produce designs.	2	2	2	2	2
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	1	2	2	1	2
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	1	1	2	1	1
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	3	2	2	3	2
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	1	3	3	3	2
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	1	2	2	3	3
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	1	2	2	3	1
3) To be able to analyze and use design-oriented thinking processes for visual communication products.	1	2	2	3	2
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	2	3	2	3	2
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	2	1	2	2	2
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	2	2	3	1	2
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	2	3	2	2	2

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	2
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.	1
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	2
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	3
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	2
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	3
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	1
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	2
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.	1
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	2
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	2
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	1
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Laboratory	13	% 0
Field Work	4	% 0
Homework Assignments	1	% 30
Project	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	12	36
Project	12	36
Midterms	1	3
Final	1	3
Total Workload		120