Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

GIT008

Course Name:

Advertising Photography

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. HASİP PEKTAŞ

Course Lecturer(s):

Dr. Öğr. Üyesi Cahit ÜSTÜN

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to provide students with basic photography knowledge and to create vision culture. Students can learn the basic equipment related to photography and take photos and edit the photos they take. With all this information, they can acquire and apply skills specifically for advertising photography.
Course Content:	This topics covered: concept photo, history of photography, advertising photography, photo techniques, photographic equipment, photo samples and practices.

Learning Outcomes

The students who have succeeded in this course;
1) Students learns the concept of photography.
2) Students can use basic photography equipment.
3) Students will have information about the history of photography and important photographers.
4) Students learn photography and editing.
5) Students can design professional photography concepts.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction To The Concept Of Photography
2)	History And Development Process Of The Photography
3)	Types Of Photography And Examples
4)	Features Of Digital Photography And Digital Cameras
5)	Lenses
6)	Aperture Shutter Speed ISO Depth of Field
7)	Aperture Shutter Speed ISO Depth of Field Practices
8)	Mid Term
9)	Light and Composition in Advertising Photography
10)	Light and Composition in Advertising Photography Practices
11)	Equipment Used in Advertising Photography
12)	Photo Shooting Practices
13)	Photo Shooting Practices
14)	Photo Shooting Practices
15)	Photo Shooting Practices
16)	Final Exam

Sources

Course Notes / Textbooks:	• Dijital Fotoğrafçının El Kitabı, Scoot Kelby, Alfa Yanıncılık, 2006. • Fotoğrafın Yapısal Öğeleri ve Fotoğraf Sanatında Kompozisyon, Sabit Kalfagil, İlke Kitap, 2014. • Fotoğrafın Kısa Tarihi, Walter Benjamin, Agora Kitaplığı, 2013.
References:	• Fotoğraf Neden Kusursuz Olmak Zorunda Değildir, Hayalperest Kitap, Jackie Higgins, 2014. • Sanatın Öyküsü, E.H.Gombrich, Remzi Kitabevi. • Fotoğraf Üzerine, Susan Sontag, Agora Kitaplığı, 2008.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	2	1	3	2	2
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	1	3	2	2	2
3) They have knowledge and skills about changing and evolving communication methods and technologies.	2	2	3	2	3
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	2	1	1	2	2
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	2	2	2	1	1
6) They combine different communication areas in a holistic and strategic way.	1	2	2	1	1
7) They use written and verbal communication skills effectively.	1	2	3	3	2
8) They develop and implement strategies by thinking creatively and critically.	2	1	2	3	2
9) They have management skills.	2	1		3	1
10) They use research capability effectively.	3	3	2	3	1
11) They have an ethical business understanding and social responsibility.	2	1	2	3	1
12) They have capable of analytical thinking and problem solving.	2	2	3	2	2
13) They have teamwork skills.	1	1	2	1	1
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.	1	1	2	2	2
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	2	2	2	2	1

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	1
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	1
3)	They have knowledge and skills about changing and evolving communication methods and technologies.	2
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	2
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.	1
8)	They develop and implement strategies by thinking creatively and critically.	2
9)	They have management skills.	2
10)	They use research capability effectively.	1
11)	They have an ethical business understanding and social responsibility.	2
12)	They have capable of analytical thinking and problem solving.	1
13)	They have teamwork skills.	2
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.	1
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Laboratory	13	% 0
Field Work	4	% 0
Homework Assignments	1	% 30
Project	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	12	36
Project	12	36
Midterms	1	3
Final	1	3
Total Workload		120