Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

ILT301

Course Name:

Political Communication

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. ESRA BAYHANTOPÇU

Course Lecturer(s):

Dr. Övünç Meriç Fermanoğlu

Course Assistants:

Course Objective and Content

Course Objectives:	This course aims to provide a comprehensive understanding of media and political communication in social sciences, as well as to improve the students’ necessary skills required for their academic studies.
Course Content:	The course will be covered by following topics: introduction to political communication, political communication theories, media, and political communication relations, political campaigns.

Learning Outcomes

The students who have succeeded in this course;
1) Define main theories and current research in the field of political communication
2) Identify and explain key concepts in political communication
3) Recognize and describe the role of political communication as it is practiced by the mass media, political candidates, political actors, and the electorate.
4) To practice and think about political campaigns
5) Underestand the role and impact of communication in public opinion process, elections and political campaigns

Course Flow Plan

Week	Subject	Related Preparation
1)	Course interview- Introduction to political communication
2)	The development of the concept of democracy and political communication - persuasion
3)	Political communication and its interdisciplinary relationship Actors of political communication
4)	Political communication theories: Basic concepts and definitions
5)	Political communication theories: The Role of the Audience
6)	Political agenda and public opinion and the spiral of silence
7)	Agenda Setting and Framing (In-class practice)
8)	Midterm exam
9)	Media, democracy and ideology
10)	Political communication, advertising and campaigns
11)	New media and political communication
12)	Project presentations
13)	Project presentations
14)	Final Exam

Sources

Course Notes / Textbooks:	• Aysel Aziz, Siyasal İletişim, Nobel akademik yayıncılık • Darren Lilleker, Siyasal İletişim temel kavramlar, Kaktüs yayınları • Övünç Meriç Fermanoğlu, Yeni Medya, Siyasal İletişim ve Dijital Demokrasi
References:	• Erol Çankaya, Siyasal iletişim dünyada ve Türkiye’de, İmge kitabevi • Necati Özkan, Seçim kazandıran kampanyalar, Mediacat • Nazife Güngör, İletişim kuram ve yaklaşımlar, Siyasal kitabevi

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Project	10	30
Homework Assignments	9	27
Midterms	2	6
Final	2	6
Total Workload		117