Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

ILT201

Course Name:

Communication Studies

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. ESRA BAYHANTOPÇU

Course Lecturer(s):

Dr. Öğr. Üyesi Esra Bayhantopçu

Course Assistants:

Course Objective and Content

Course Objectives:	Course Objectives The aim of the course is to enable students to learn research methodologies used in social and communication sciences, to plan and conduct a scientific research, to have knowledge of literature review, data collection and analysis methods, to interpret research data and to have skills for writing scientific reports, research and articles.
Course Content:	This theoretical course will be covered by following topics: The importance of research in social sciences; planning, designing, conducting, analyzing and writing a scientific research in the field of social sciences and communication.

Learning Outcomes

The students who have succeeded in this course;
1) To learn the basic concepts of the scientific research
2) To learn the research methods and processes
3) To design a research related communication discipline
4) To learn data collection and data analysis methods, to design a scientific research and to be able to explain research results with scientific methods
5) To learn writing scientific report, research and article

Course Flow Plan

Week	Subject	Related Preparation
1)	Course Objectives, Content, Expectations, Basic Information of the Course. Science, Functions of Science, Quality of Scientific Knowledge. : 1 (outcome numbers of the course)
2)	Basic Concepts of Scientific Research. What is Research? Importance of Research / Basic Concepts of Research: 1,2
3)	Literature Search and Citation: 2,4
4)	Research Process and Research Design - Research Design in the Field of Communication: 2,3,4
5)	Types of Research. Qualitative and Quantitative Research: 1,2,3,4
6)	Sampling and Sampling Methods: 2,3,4
7)	Survey Method and Data Analysis: 2,3,4
8)	Midterm Exam
9)	Interview Method Analysis: 2,3,4
10)	Student Research Presentations: 1,2,3,4
11)	Student Research Presentations: 1,2,3,4
12)	Student Research Presentations: 1,2,3,4
13)	Ethics in Scientific Research. Scientific Research Writing: 1,2,3,4,5
14)	Communication Studies and Writing Examples Review: 1,2,3,4,5
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	Aysel Aziz (2008). Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri, Nobel Yayınları. Ed. Şebnem Aslan (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Eğitim Yayınevi.
References:	Aysel Aziz (2008). Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri, Nobel Yayınları. Ed. Şebnem Aslan (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Eğitim Yayınevi.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	1
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	1
3)	They have knowledge and skills about changing and evolving communication methods and technologies.	1
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	3
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	1
6)	They combine different communication areas in a holistic and strategic way.	1
7)	They use written and verbal communication skills effectively.	3
8)	They develop and implement strategies by thinking creatively and critically.	1
9)	They have management skills.	1
10)	They use research capability effectively.	3
11)	They have an ethical business understanding and social responsibility.	1
12)	They have capable of analytical thinking and problem solving.	2
13)	They have teamwork skills.	2
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.	2
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	12	36
Homework Assignments	1	50
Midterms	1	20
Final	1	30
Total Workload		136