Visual Communication Design Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

GIT106

Course Name:

Visual Communication History

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. HATİCE ÖZ PEKTAŞ

Course Lecturer(s):

Prof. Dr. Hatice Öz Pektaş

Course Assistants:

Course Objective and Content

Course Objectives:	The course introduces students to the history of visual communication. It is aimed to raise awareness of students about design formation by examining visual communication products from the beginning to the present. To comprehend the history of visual culture and design and to prepare for application-oriented processes with this knowledge.
Course Content:	Course Content The simultaneous history of visual communication and design and the revolutions, movements, periods and stages in the process of reaching today's design understanding are presented.

Learning Outcomes

The students who have succeeded in this course;
1) Will be able to develop an understanding of the chronology of visual communication by recognizing the design styles,
2) Will be able to express how historical developments shape visual culture
3) They will be able to understand the changing forms of expression and transforming design concerns in visual communication
4) They will be able to distinguish different movements and periods related to the history of visual communication

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the history of visual communication; prehistoric visual communication	n/a
2)	Chirographic culture; Visual communication in Antiquity and the Middle Ages	n/a
3)	Typographic Culture, the Gutenberg revolution, and the invention of the printing press	n/a
4)	The Industrial Revolution and the Arts & Crafts movement	n/a
5)	Modern Art Movements: Art Nouveau, Secession, Jugendstil	n/a
6)	Revolutions and Avant-gardes: Futurism, Dada	n/a
7)	Revolutions and Avant-gardes: Constructivism and De Stijl	n/a
8)	Midterms	n/a
9)	Bauhaus and the New Typography	n/a
10)	Bauhaus and the New Typography	n/a
11)	İnternational style	n/a
12)	Postmodern Design; digital revolution	n/a
13)	Yeni Medya ve Siberkültür	N/A

Sources

Course Notes / Textbooks:

• Alain Weill, Grafik Tasarım (Çev. Orçun Türkay), Yapı Kredi Yayınları, İstanbul, 2007.

References:

• Massimo Baldini, İletişim Tarihi (Çev. Gül Batuş), Avcıol Yayn. İstanbul, 2020.
• Veronique Vienne , Steven Heller, Grafik Tasarımı Değiştiren 100 Fikir (Çev. Bengisu Bayrak), Literatür Yayınları, İstanbul, 2016.
• Görsel Kültür, Anadolu Üniversitesi Yayn. (Ed. Tevfik Fikret Uçar), Eskişehir, 2011.
• Emre Becer, İletişim ve Grafik Tasarım, Dost Kitabevi, Ankara, 2015.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	1	2	2	2
1) To have the necessary knowledge and skills about computer technologies required to produce designs.	3	2	1	1
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	2	3	3	2
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	3	2	2	2
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	2	1	2	1
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	3	3	2	3
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	2	1	3	2
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	2	2	2	3
3) To be able to analyze and use design-oriented thinking processes for visual communication products.	2	2	2	1
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	2	3	3	1
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	1	1	2	3
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	1	3	3	1
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	2	2	2	2

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	1
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.	2
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	3
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	1
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	2
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	2
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	3
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	3
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.	2
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	2
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	1
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	2
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	3

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Midterms	1	42	2		44
Final	1	42	2		44
Total Workload					88