First and Emergency Aid Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

SHM022

Course Name:

Public Relations in Health Institutions

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. DİLEK KOLCA

Course Lecturer(s):

Öğr. Gör. DİLEK KOLCA

Course Assistants:

Course Objective and Content

Course Objectives:

In this course, the place of public relations in health institutions, the organization of public relations, recognizing the society and personnel of health enterprises, introducing the enterprise to the society, marketing processes and methods are examined. The aim of the course is to explain the concepts and practices related to the discipline of public relations from the perspective of health enterprises.

Course Content:

This course includes students' understanding of the process and practices of public relations and the development of public relations, associating related fields with the health sector.

Learning Outcomes

The students who have succeeded in this course;
1) Understand the basic concepts and definitions of public relations,
2) İşletme yönetiminde halkla ilişkilerin rolünü kavrayabilir,
3) Dünyada ve Türkiye’de sağlık sektöründe halkla ilişkilerin rolünü bilir,
4) Learns the characteristics that people working in the public relations department of hospitals should have,
5) To be able to comprehend the existing problems in public relations practices in health institutions and to suggest solutions,
6) Comprehend the contribution of advertisement on public relations activities in health institutions,
7) Understands the importance of social responsibility as a public relations activity in health institutions,

Course Flow Plan

Week	Subject	Related Preparation
1)	General Information About the Purpose, Method and Resources of the Course
2)	The Concept of Public Relations and Its Historical Development
3)	Public Relations and Other Related Fields
4)	Reasons Revealing the Need for Public Relations in Health Institutions
5)	Main Purposes and Principles Followed in Public Relations
6)	Organization of Public Relations Unit in Health Institutions
7)	Public Relations Process in Health Institutions
8)	MIDTERM
9)	Public Relations Activities in Health Institutions
10)	Tools, Materials and Methods Used in Public Relations Activities
11)	Qualities Required for Persons to Work in the Public Relations Department in Hospitals
12)	Main Problems Encountered in Public Relations Practices in Health Institutions and Solution Suggestions
13)	Social Responsibility and Advertising as a Public Relations Activity in Healthcare Institutions
14)	An overview
15)	Final examination

Sources

Course Notes / Textbooks:	Tengilimoğlu, D. (2010). Sağlık Kuruluşlarında Halkla İlişkiler, Ankara: Gazi Kitapevi.
References:	Canöz, K. (2010). Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları, Konya: Palet Yayınları. Işık, M. (2015). Hastanelerde Halkla İlişkiler, Konya: Eğitim Kitabevi Yayınları.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) Students will be able to use the basic knowledge, skills, competencies and experiences gained from the basic theoretical and practical courses supported by the course materials, application tools, information technologies and other resources, which contain up-to-date information in the field of First Aid and Emergency Assistance.
2) In case of emergencies such as sudden illness, emergency birth, accident, disaster or injury, it reaches the scene quickly, evaluates the situation together with the doctor, if necessary, makes the first intervention, provides the appropriate position for the patients or the wounded during the patient transport and provides the proper transportation to the appropriate hospital emergency service.
3) Using the basic knowledge of the First and Emergency Assistance area, it carries out a task independently.
4) Using the knowledge and skills acquired in the first and Emergency Assistance area, informs the relevant people and institutions by using the communication network correctly and rapidly in all stages of his duty, and transfers his ideas and solutions to the problems in written and / or verbally.
5) In order to solve unforeseen complex problems encountered in the applications related to First Aid and Emergency Assistance, the team acts in a harmonious manner within the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary.
6) Communicates effectively with written and / or verbal communication with colleagues, patients and relatives, physicians and all other health professionals and has the ability to work effectively with different disciplines.
7) Recognize the institutions and organizations within the health system; As an individual working in the field of First Aid and Emergency Assistance, he / she knows the laws, regulations and legislation related to his / her duties, rights and responsibilities and acts accordingly.
8) He/She has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level.
9) Contributes to projects and activities for the social environment in which he lives with a sense of social responsibility.
10) By using the knowledge and knowledge about the structure, properties, usage areas and legal regulations of medical devices used in health field; use this information in research, development and follow-up of technological developments.
11) In case of emergency aid, he / she has the knowledge and skills to keep calm, fast, serial and correct at the scene and to maintain and maintain the physical, social and mental health of both the patient and himself.
12) He/She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
13) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
14) Knows the measures for occupational diseases and accidents and applies the principles of Occupational Health and Safety in these cases.
15) They act in accordance with quality management and processes.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Students will be able to use the basic knowledge, skills, competencies and experiences gained from the basic theoretical and practical courses supported by the course materials, application tools, information technologies and other resources, which contain up-to-date information in the field of First Aid and Emergency Assistance.
2)	In case of emergencies such as sudden illness, emergency birth, accident, disaster or injury, it reaches the scene quickly, evaluates the situation together with the doctor, if necessary, makes the first intervention, provides the appropriate position for the patients or the wounded during the patient transport and provides the proper transportation to the appropriate hospital emergency service.
3)	Using the basic knowledge of the First and Emergency Assistance area, it carries out a task independently.
4)	Using the knowledge and skills acquired in the first and Emergency Assistance area, informs the relevant people and institutions by using the communication network correctly and rapidly in all stages of his duty, and transfers his ideas and solutions to the problems in written and / or verbally.
5)	In order to solve unforeseen complex problems encountered in the applications related to First Aid and Emergency Assistance, the team acts in a harmonious manner within the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary.
6)	Communicates effectively with written and / or verbal communication with colleagues, patients and relatives, physicians and all other health professionals and has the ability to work effectively with different disciplines.
7)	Recognize the institutions and organizations within the health system; As an individual working in the field of First Aid and Emergency Assistance, he / she knows the laws, regulations and legislation related to his / her duties, rights and responsibilities and acts accordingly.
8)	He/She has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level.
9)	Contributes to projects and activities for the social environment in which he lives with a sense of social responsibility.
10)	By using the knowledge and knowledge about the structure, properties, usage areas and legal regulations of medical devices used in health field; use this information in research, development and follow-up of technological developments.
11)	In case of emergency aid, he / she has the knowledge and skills to keep calm, fast, serial and correct at the scene and to maintain and maintain the physical, social and mental health of both the patient and himself.
12)	He/She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
13)	Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
14)	Knows the measures for occupational diseases and accidents and applies the principles of Occupational Health and Safety in these cases.
15)	They act in accordance with quality management and processes.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Midterms	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	15	45
Midterms	1	5
Final	1	5
Total Workload		55