Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI198

Course Name:

Article Reading and Review

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. GÜLSÜM SAVCI

Course Lecturer(s):

Atiye Türker

Course Assistants:

Course Objective and Content

Course Objectives:	This course is an introduction to the article evaluation process. Topics to improve reading and evaluation skills of scientific articles are covered.
Course Content:	Scientific publication resources (Journals and search engines) Literature search, article types and features, article reading and evaluation

Learning Outcomes

The students who have succeeded in this course;
1) Can explain the periodicals in which scientific articles are published and their features
2) Can explain article types and features
3) Can perform a literature search using national journals and search engines
4) Can explain the structure and features of a scientific article
5) Can evaluate the research article

Course Flow Plan

Week	Subject	Related Preparation
1)	Scientific publication resources (Journals and search engines)
2)	Article scanning using national journals
3)	Article search using national engines
4)	Scientific article types and features
5)	Parts of a scientific article
6)	Research article reading and evaluation
7)	Midterm exam
8)	Research article reading and evaluation
9)	Review article reading and evaluation
10)	Review article reading and evaluation
11)	Case report article reading and evaluation
12)	Systematic review Article reading and evaluation
13)	Meta analysis article reading and evaluation
14)	Course evaluation
15)	FINAL EXAM PERIOD

Sources

Course Notes / Textbooks:	Akoğlu, H., Doğan, N.Ö. (2017). Bir Makalenin Anatomisi. Nobel Tıp Kitabevi, İstanbul.
References:	-Akoğlu, H., Doğan, N.Ö. (2017). Bir Makalenin Anatomisi. Nobel Tıp Kitabevi, İstanbul.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 25
Midterms	1	% 35
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	15	30
Study Hours Out of Class	14	14
Presentations / Seminar	1	2
Homework Assignments	1	8
Midterms	2	38
Final	1	28
Total Workload		120