Computer Technology Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI196

Course Name:

Branding in Dietetics

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Dr.Y.Yaman Durusoy

Course Assistants:

Course Objective and Content

Course Objectives:	After graduation, students will step into real life, learn branding and brand value classification and properties.
Course Content:	The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied.

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept.
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of business management
4) To have knowledge about the realities of business life with the knowledge learned.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is brand
2)	Brandin and Marketing
3)	Brand Management
4)	Marketing resarch in brand management
5)	Positioning
6)	Corporate identity and brand expansion
7)	General evaluation
8)	Midterm Exam
9)	Brand creation
10)	Brand stories
11)	Brand identity and brand image
12)	Brand value
13)	General evaluation
14)	Final exam
15)	Final exam
16)	Final exam

Sources

Course Notes / Textbooks:	Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul
References:	Harvard Business Review, Capital, Forbes e-dergiler

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) To possess the ability to comprehend fundamental concepts in the field of computer technologies.
2) To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions.
3) To possess the ability to comprehend professional topics in a foreign language.
4) To possess the capability to perform software installation, testing, and acceptance procedures.
5) To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems.
6) To possess the skill of conducting maintenance and repairs on computer hardware.
7) To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies.
8) To possess the capability to plan, design, and develop computer and network software.
9) To possess the ability to design and program for web development.
10) To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To possess the ability to comprehend fundamental concepts in the field of computer technologies.
2)	To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions.
3)	To possess the ability to comprehend professional topics in a foreign language.
4)	To possess the capability to perform software installation, testing, and acceptance procedures.
5)	To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems.
6)	To possess the skill of conducting maintenance and repairs on computer hardware.
7)	To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies.
8)	To possess the capability to plan, design, and develop computer and network software.
9)	To possess the ability to design and program for web development.
10)	To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100