Computer Technology | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI196 | ||||
Course Name: | Branding in Dietetics | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
Course Lecturer(s): | Dr.Y.Yaman Durusoy | ||||
Course Assistants: |
Course Objectives: | After graduation, students will step into real life, learn branding and brand value classification and properties. |
Course Content: | The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied. |
The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept. 2) Problem solving and self-expression after proactive participation 3) Understanding the limits of business management 4) To have knowledge about the realities of business life with the knowledge learned. |
Week | Subject | Related Preparation |
1) | What is brand | |
2) | Brandin and Marketing | |
3) | Brand Management | |
4) | Marketing resarch in brand management | |
5) | Positioning | |
6) | Corporate identity and brand expansion | |
7) | General evaluation | |
8) | Midterm Exam | |
9) | Brand creation | |
10) | Brand stories | |
11) | Brand identity and brand image | |
12) | Brand value | |
13) | General evaluation | |
14) | Final exam | |
15) | Final exam | |
16) | Final exam |
Course Notes / Textbooks: | Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul |
References: | Harvard Business Review, Capital, Forbes e-dergiler |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||||||||
1) To possess the ability to comprehend fundamental concepts in the field of computer technologies. | ||||||||||
2) To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions. | ||||||||||
3) To possess the ability to comprehend professional topics in a foreign language. | ||||||||||
4) To possess the capability to perform software installation, testing, and acceptance procedures. | ||||||||||
5) To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems. | ||||||||||
6) To possess the skill of conducting maintenance and repairs on computer hardware. | ||||||||||
7) To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies. | ||||||||||
8) To possess the capability to plan, design, and develop computer and network software. | ||||||||||
9) To possess the ability to design and program for web development. | ||||||||||
10) To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To possess the ability to comprehend fundamental concepts in the field of computer technologies. | |
2) | To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions. | |
3) | To possess the ability to comprehend professional topics in a foreign language. | |
4) | To possess the capability to perform software installation, testing, and acceptance procedures. | |
5) | To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems. | |
6) | To possess the skill of conducting maintenance and repairs on computer hardware. | |
7) | To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies. | |
8) | To possess the capability to plan, design, and develop computer and network software. | |
9) | To possess the ability to design and program for web development. | |
10) | To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |