Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI180 | ||||
Course Name: | Graphic Design Applications | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | |||||
Course Coordinator: | Öğr. Gör. MUHAMMED ALPARSLAN ÖZKARDEŞ | ||||
Course Lecturer(s): |
Dr. Öğr. Üy. SALİH AKKEMİK |
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Course Assistants: |
Course Objectives: | |
Course Content: |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
Course Notes / Textbooks: | |
References: |
Course Learning Outcomes | ||||||||||||
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Program Outcomes | ||||||||||||
1) Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life. | ||||||||||||
2) Use practices and techniques related to sales and sales force management by associating them with theoretical framework | ||||||||||||
3) Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications. | ||||||||||||
4) Has the ability to apply the knowledge of consumer behavior in local and global markets. | ||||||||||||
5) Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level. | ||||||||||||
6) Have basic law knowledge related to the field. | ||||||||||||
7) Knows marketing research process and analysis methods and interprets the results of analysis. | ||||||||||||
8) Has knowledge about how a brand is formed and managed. | ||||||||||||
9) Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly. | ||||||||||||
10) Knows the responsibility and ethical values of the profession; acts in accordance with the values of society. | ||||||||||||
11) Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management. | ||||||||||||
12) The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life. | |
2) | Use practices and techniques related to sales and sales force management by associating them with theoretical framework | |
3) | Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications. | |
4) | Has the ability to apply the knowledge of consumer behavior in local and global markets. | |
5) | Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level. | |
6) | Have basic law knowledge related to the field. | |
7) | Knows marketing research process and analysis methods and interprets the results of analysis. | |
8) | Has knowledge about how a brand is formed and managed. | |
9) | Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly. | |
10) | Knows the responsibility and ethical values of the profession; acts in accordance with the values of society. | |
11) | Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management. | |
12) | The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field. |
Semester Requirements | Number of Activities | Level of Contribution |
total | % | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % | |
total | % |