Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI164

Course Name:

Patient Safety

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. GÖZDE EKŞİ

Course Lecturer(s):

NİHAN SELİN METE

Course Assistants:

Course Objective and Content

Course Objectives:	To provide knowledge and skills in evaluating employee and patient safety.
Course Content:	And general information, the importance of patient safety, patient safety in the world and Turkey, problems with patient safety, ethics, patients and relatives security, Preventing Medication Errors, Accreditation and risk management, prevention of falls, Blood and Blood Products Preventing Transfusion Errors, employees will learn to provide security and application examples.

Learning Outcomes

The students who have succeeded in this course;
1) Knows the meaning of patient safety and understands its importance.
2) Gains the ability to quickly evaluate and make decisions
3) Gains the ability to ensure patient and employee safety by also considering ethical principles.
4) Knows their ethical and legal responsibilities.
5) Examine medical errors and causes.
6) Provides the development of strategies for patient safety.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction of the Course, Introduction, Purpose and Learning Objectives
2)	Importance of Patient Safety and Patient Safety Culture
3)	Importance of Patient Safety and Patient Safety Culture-2
4)	Patient Safety in the world and Turkey
5)	Legal responsibilities regarding patient safety
6)	Ethics, Medical Ethics
7)	Authentication in patients
8)	Midterm
9)	Prevention of medication errors / high risk medication management
10)	Prevention of Blood and Blood Products Transfusion Errors
11)	Prevention of falls
12)	Communication based accident prevention
13)	Patient safety in surgery
14)	Accreditation and Risk Management
15)	Management of High-Risk drugs
16)	Final Exam

Sources

Course Notes / Textbooks:	I. Alcan Z, Tekin DE, Civil SÖ. Hasta Güvenliği. İstanbul, Nobel Tıp Kitapevleri, 2012. II. Hasta Güvenliği: Türkiye ve Dünya. Füsun Sayek TTB Raporları / Kitapları – 2010. Birinci Baskı, Ekim 2011, Ankara Türk Tabipleri Birliği Yayınları
References:	I. Alcan Z, Tekin DE, Civil SÖ. Hasta Güvenliği. İstanbul, Nobel Tıp Kitapevleri, 2012. II. Hasta Güvenliği: Türkiye ve Dünya. Füsun Sayek TTB Raporları / Kitapları – 2010. Birinci Baskı, Ekim 2011, Ankara Türk Tabipleri Birliği Yayınları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	8			112
Midterms	1	2			2
Final	1	4			4
Total Workload					118