Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI148 | ||||
Course Name: | Uncertainty and Change Management | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. Öğr. Üy. GÜLSÜM GÖKGÖZ | ||||
Course Lecturer(s): | Prof. Dr. Canan Çetin | ||||
Course Assistants: |
Course Objectives: | A change can be a project, initiative or solution being introduced in the organization to improve the way work gets done, solve a problem, or take advantage of an opportunity. At the same time, risk can include an unexperienced, unexplained and complex situation. The aim of the course is to build knowledge and skills for change management, the application of a structured set of processes and tools to guide people through change to achieve a desired outcome. |
Course Content: | The core of organizational change management is a thorough knowledge of how to successfully introduce change to people. In this course, students will learn how to clearly define roles and responsibilities and handle resistance to change, to explore the impact of organizational change management. They will gain the knowledge to help people transition through change and the key activities for effective organizational change management. |
The students who have succeeded in this course;
1) • Appreciates the impact of organisational change on people 2) • Identifies ways they can positively lead and motivate people through cultural or organisational change 3) • Develops skills for effectively communicating change 4) • Identifies ways they can help team members cope with change |
Week | Subject | Related Preparation |
1) | VUCA and New World | |
2) | Change Management | |
3) | Kinds of Organizational Change | |
4) | Awareness and Learning | |
5) | Anxiety and Fear | |
6) | Crisis Management-1 | |
7) | Crisis Management-1 | |
8) | Midterm Exam | |
9) | The Seven Habits of Highly Effective People | |
10) | The Seven Habits of Highly Effective People | |
11) | Cultural Aspect of Change in Businesses and Resistance to Change | |
12) | Management of change stakeholders | |
13) | Change Agent and Roles | |
14) | Planning in the Process of Change | |
15) | Measuring Change in Business | |
16) | Finals Week |
Course Notes / Textbooks: | Öğretim üyesi notları Lecturer's notes |
References: | Nermin Uyguç, Etkili Değişim Yönetimi, İstanbul: Nobel Akademik Yayıncılık, 2019 |
Course Learning Outcomes | 1 |
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3 |
4 |
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Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
7) They use written and verbal communication skills effectively. | |||||||||||||||
8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
9) They have management skills. | |||||||||||||||
10) They use research capability effectively. | |||||||||||||||
11) They have an ethical business understanding and social responsibility. | |||||||||||||||
12) They have capable of analytical thinking and problem solving. | |||||||||||||||
13) They have teamwork skills. | |||||||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
6) | They combine different communication areas in a holistic and strategic way. | |
7) | They use written and verbal communication skills effectively. | |
8) | They develop and implement strategies by thinking creatively and critically. | |
9) | They have management skills. | |
10) | They use research capability effectively. | |
11) | They have an ethical business understanding and social responsibility. | |
12) | They have capable of analytical thinking and problem solving. | |
13) | They have teamwork skills. | |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 56 |
Quizzes | 4 | 20 |
Midterms | 4 | 16 |
Final | 5 | 26 |
Total Workload | 118 |