Electonics Technology Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI147

Course Name:

Brand Management

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. DİNÇER ATLI

Course Lecturer(s):

Cem Duran

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective.
Course Content:	In this course, basic concepts related to brand management and brand management strategies will be examined.

Learning Outcomes

The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail.
2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it.
3) The course will also include students to prepare an article on a branding topic will be requested.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is a Brand? Benefits, Functions
2)	Historical Development of Brand Concept
3)	Brand Image, Elements and Associations
4)	Brand Types
5)	Development and Management of Brand Strategie
6)	Brand Expansion Strategies
7)	Brand Expansion Strategies
8)	Mid-term Exam
9)	Brand Identity and Positioning
10)	Brand Communication
11)	Brand Equity
12)	Brand Strategies: Positioning, Perception Maps
13)	Regulations Related to Trademark
14)	Intellectual Property Rights
15)	Intellectual Property Rights
16)	Final Exam

Sources

Course Notes / Textbooks:	Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap
References:	Konuyla ilgili bilimsel makaleler Scientific articles on the subject

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) To have sufficient knowledge and experience in applying mathematics and science in the field of Electronic Technology.
2) To have knowledge about occupational safety and its applications and to have the competence to carry out its applications.
3) To have the ability to communicate effectively verbally and in written Turkish.
4) Having basic knowledge of English language and the ability to use it in the professional field.
5) To be conscious of Ataturk's Principles and to have knowledge about the History of the Revolution.
6) Able to transfer relevant designs and applications in the field of electronics to colleagues, superiors and the people and groups they serve, and to work in teams.
7) Awareness of the necessity of lifelong learning; To monitor the developments in science and technology and to constantly renew itself.
8) To be able to use computer-aided electronic design programs at a basic level for simulation and printed circuit creation.
9) To be able to make decisions in independent work, to take initiative and adapt in teamwork with people inside and outside the profession.
10) To use the software and hardware required by the profession, along with basic computer usage knowledge.
11) To effectively use the devices in electronics laboratories, collect data through measurement and diagnose faults.
12) To identify problems related to unforeseen situations in electronics-related studies and to produce solutions to the problems
13) To have knowledge and awareness of social responsibility, ethical values and social security rights on electronics-related issues.
14) To be able to produce solutions using basic knowledge about the design and control of control-based functions in electronic circuits and systems.
15) To objectively evaluate and supervise the performance of employees under his/her responsibility.
16) To know the concepts related to electronics, to recognize electronic circuit elements and to use them in related circuits.
17) To recognize the physical strength limits of electronic circuit components and to gain the ability to determine operating conditions accordingly.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have sufficient knowledge and experience in applying mathematics and science in the field of Electronic Technology.	1
2)	To have knowledge about occupational safety and its applications and to have the competence to carry out its applications.	3
3)	To have the ability to communicate effectively verbally and in written Turkish.	3
4)	Having basic knowledge of English language and the ability to use it in the professional field.	3
5)	To be conscious of Ataturk's Principles and to have knowledge about the History of the Revolution.
6)	Able to transfer relevant designs and applications in the field of electronics to colleagues, superiors and the people and groups they serve, and to work in teams.
7)	Awareness of the necessity of lifelong learning; To monitor the developments in science and technology and to constantly renew itself.	3
8)	To be able to use computer-aided electronic design programs at a basic level for simulation and printed circuit creation.
9)	To be able to make decisions in independent work, to take initiative and adapt in teamwork with people inside and outside the profession.
10)	To use the software and hardware required by the profession, along with basic computer usage knowledge.	3
11)	To effectively use the devices in electronics laboratories, collect data through measurement and diagnose faults.
12)	To identify problems related to unforeseen situations in electronics-related studies and to produce solutions to the problems
13)	To have knowledge and awareness of social responsibility, ethical values and social security rights on electronics-related issues.
14)	To be able to produce solutions using basic knowledge about the design and control of control-based functions in electronic circuits and systems.
15)	To objectively evaluate and supervise the performance of employees under his/her responsibility.	3
16)	To know the concepts related to electronics, to recognize electronic circuit elements and to use them in related circuits.	2
17)	To recognize the physical strength limits of electronic circuit components and to gain the ability to determine operating conditions accordingly.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	28
Midterms	8	43
Final	8	48
Total Workload		119