Software Engineering Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI147

Course Name:

Brand Management

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. DİNÇER ATLI

Course Lecturer(s):

Cem Duran

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the Brand Management course is to provide students with the ability to create a successful corporate brand, to learn the basic principles, strategies and techniques of brand management, and to make strategic brand management decisions from a marketing perspective.
Course Content:	In this course, basic concepts related to brand management and brand management strategies will be examined.

Learning Outcomes

The students who have succeeded in this course;
1) In this course, brand and brand management are discussed in detail.
2) Within the scope of the course, the brand management process and this factors affecting the process will be discussed and sample articles discussions will be held over it.
3) The course will also include students to prepare an article on a branding topic will be requested.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is a Brand? Benefits, Functions
2)	Historical Development of Brand Concept
3)	Brand Image, Elements and Associations
4)	Brand Types
5)	Development and Management of Brand Strategie
6)	Brand Expansion Strategies
7)	Brand Expansion Strategies
8)	Mid-term Exam
9)	Brand Identity and Positioning
10)	Brand Communication
11)	Brand Equity
12)	Brand Strategies: Positioning, Perception Maps
13)	Regulations Related to Trademark
14)	Intellectual Property Rights
15)	Intellectual Property Rights
16)	Final Exam

Sources

Course Notes / Textbooks:	Nurhan Babür Tosun, Marka Yönetimi, Beta Kitap Nurhan Babür Tosun, Brand Management, Beta Kitap
References:	Konuyla ilgili bilimsel makaleler Scientific articles on the subject

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Adequate knowledge in mathematics, science and software engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2) Ability to identify, formulate, and solve complex software engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.
3) Ability to design, implement, verify, validate, measure and maintain a complex software system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
4) Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in software engineering applications; ability to use information technologies effectively.
5) Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or software engineering research topics.
6) Ability to work effectively within and multidisciplinary teams; individual study skills.
7) Ability to communicate effectively orally and in writing; knowledge of at least one foreign language; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the necessity of lifelong learning; the ability to access information, to follow developments in science and technology and to renew continuously.
9) To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
10) Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
11) Knowledge of the effects of software engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in software engineering; awareness of the legal consequences of software engineering solutions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and software engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2)	Ability to identify, formulate, and solve complex software engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.
3)	Ability to design, implement, verify, validate, measure and maintain a complex software system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
4)	Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in software engineering applications; ability to use information technologies effectively.
5)	Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or software engineering research topics.
6)	Ability to work effectively within and multidisciplinary teams; individual study skills.
7)	Ability to communicate effectively orally and in writing; knowledge of at least one foreign language; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8)	Awareness of the necessity of lifelong learning; the ability to access information, to follow developments in science and technology and to renew continuously.
9)	To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
10)	Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
11)	Knowledge of the effects of software engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in software engineering; awareness of the legal consequences of software engineering solutions.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	28
Midterms	8	43
Final	8	48
Total Workload		119